DeFi 101 - defi series for non-crypto users

we are exploring a grantee’s proposal for a self-contained ‘primer’ series of 30, 60 second films aimed at those coming into defi for the first time.

apply 8/22
start 9/7
amount $10k
users fintech: 10M
category community: videos, articles, governance
:family_woman_woman_girl_boy: emoji :movie_camera:
name defi 101
x for y defi educational videos for non-crypto users
1-liner self-contained ‘primer’ series of 30 videos, 60-seconds each aimed at people coming into defi for the first time. written, edited and distributed by camila’s team and produced by harmony.
bio camila russo is the author of “the infinite machine”, the story about ethereum and the founder of the defiant: the defiant is the essential content platform for decentralized finance. it curates, digests, and analyzes all the major developments in defi.
town new york city, ny: pst+3
:notes: community :cat: zelpresso
:innocent: angels @AsankaK1
:crossed_swords: captains :aries: jb273
:pick: validators :eyeglasses: alphavirtual
:woman_technologist: eng harmonauts :evergreen_tree: alp
:woman_astronaut: biz harmonauts :man_singer: robin
current traction
prior grants / engagements the defiant and harmony have entered into a content partnership to produce defi themed content on a weekly basis.
team size 3 (camila russo, travis blane aka defi dad, content writer)
team cost, time commitment 40 hours/week/person
social: telegram, twitter 7k twitter
7-day metric targets
active users 60k views
retention rate 5k likes
assets n/a
transactions n/a
volume n/a
6-week deliverable / milestone targets
1: testnet sample script, look and feel for studio, episode list for all 30 films, distribution plan for yt, insta, twitter, linkedin, branding agreement for videos
2: demo, ama first tranche (10 videos per tranche) scripts written, pilot film shot/edited
3: docs, blog second tranche scripts written, first tranche shot/edited
4: mainnet third tranche scripts written, first tranche graphics, second tranche editing, first films published
5: users/assets second tranche graphics, third tranche editing, ongoing publishing and promotion
6: marketing third tranche graphics, ongoing publishing and promotion - target 60k views (across all media), 5k likes
github n/a
telegram n/a

Harmony Grants are to drive our platform’s mainnet utility :wrench:, decentralized community :family_woman_woman_girl_boy:, and cryptographic innovations :zap: — aligned with our 2020 roadmap on cross-border finance :money_with_wings: and auditable privacy :shield:.

Your grant and project are fully transparent to everyone. Details of all grants such as application materials, funding amounts, community discussions, governor decisions and wallet addresses are publicly available at


Sounds good to me! :+1:

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Hi all! I will be one of the governors of this project. Great stuff so far - I will be watching the Youtube series over the coming days. :harmony: :mechanical_arm:

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