We will run a 26-week educational marketing campaign with the aim of showcasing Harmony and its ecosystem to the future entrepreneurs, change-makers, and professionals of the Blockchain, web3, and digital assets space. This will put Harmony front of the mind for future projects, developments, and investments.
This marketing campaign will consist of the following:
Educating 200 Learners in our feature training program – Expert Track in Web3, Blockchain, and Digital assets. See below for more details on our Expert track. Harmony and its ecosystem and DApps will be featured in each section live class as case studies, examples, presentations, and discussions. (see below for more details on the Expert Track)
Integration of our eLearning platform with Harmony for the minting and issuing of Progress Completion Certificate NFT’s in our feature training.
All other awards relating to the Expert track will also be minted on Harmony
10 Online Presentation webinars on Harmony ecosystem, showcasing Dapps and other services built on top of Harmony.
5 1of1 Crypto art NFT giveaway contents minted on Harmony.
2 In-person Meetups, 1 in London and 1 in Dublin, both with Harmony swag for attendees and speakers, with light refreshments provided.
Ideathon – We will pull all the great minds together that we have educated over the 26 weeks and host an Ideathon with a prize fund to take the most impactful ideas to the next stage.
Harmony will be listed as a partner on our website, and certificates of completion will be co-branded with the Harmony logo.
Node: As a partner, ABlockofCrypto will also host a node to support and increase the decentralization of the network.
ABlockOfCrypto will issue co-branded press releases on this partnership.
26-week education marketing campaign $240,000
There is an awareness of blockchain, cryptocurrency, and web3 but people don’t know what to do with it and don’t know how to use it.
Many that buy into cryptocurrency have a very limited understanding of blockchain and web3 technology and don’t know where to go to learn more.
Fuelled by open-source development allowing for deployment of products in a fraction of time, the rate of innovation in the web3 and blockchain space continues to accelerate.
Much focus from developers has been on “Copy paste” projects due to the speculative and volatile nature of the crypto market and the possibility of quick gains. This is reducing the focus and investment on real innovation in the space.
Innovation has been fast, yet quality training required to produce anything bar developers and cryptocurrency traders is not easily accessible and available. Education and training are key to adoption and the rise of new innovations and ideas.
Not all ideas and innovations will come from developers - We need more changemakers, entrepreneurs and other key roles educated in this space.
Those with existing skills are being snapped up by Fintech and others wanting to get in on the industry. This is leading to a shortage of skilled resources that should feed the adoption cycle as we move from Early adopters to Early Majority.
This skills shortage has also left development teams with little or no business teams, thereby putting strain on the demand for partnerships and slowing down ecosystem growth.
The current user base and those with Web3 literate skills are spread too thin and need to grow rapidly to sustain the growth of development.
Adoption can’t come fast enough.
Build a community of educated talented web3 professionals and advocates. Through education and network growth, we will accelerate the rate of adoption in line with the speed of innovation by equipping people with the skills needed to become the marketing innovators, entrepreneurs, and business innovators that will take Web3 to mass adoption.
It is our mission to accelerate the adoption of Web3, Blockchain, and Cryptocurrency Technology.
By providing quality education, we aim to create a Web3 literate community of innovators, entrepreneurs, professionals, and end-users ready to navigate, build on and champion the new economy and a decentralized future.
We will provide World Class Training & a community for innovators, entrepreneurs, professionals, Cryptocurrency enthusiasts, and end-users.
Over 18 weeks Students will Learn about Web3, Blockchain, and Digital Assets whilst getting ready to navigate, build on and champion the new economy and a decentralized future in an interactive way.
Students will become blockchain and cryptocurrency literate. They will learn from experts in a guided interactive way and they will master the lingo and skills needed to succeed in the Blockchain, Web3, and Digital Asset space.
Using a blended learning approach, this Web3, Blockchain, and Digital Asset Expert track will have weekly live classes, live coaching sessions, self-study material, activities, and assignments. The live classes and coaching sessions will take the learning to a deeper level using case studies and discussions and make up a core component of the track.
Over 18 exciting weeks, students will learn about
Ecosystems and Tokenomics
Cryptocurrency and Value
NFT’s and the Metaverse
Governance and DAO’S
Network, Communications, and Infrastructure
The Future of Blockchain and Cryptocurrency
This expert track is suitable for learners of all levels and is of particular interest to:
Financial and Legal Professionals
Innovators and Entrepreneurs
Creators and Artists
Coders and Developers
Students will be awarded NFT’s as they progress through the track.
We will also have unique award NFT’s which will be given out thought-out the track and at the end. These will be for outstanding contributions in the community, and study group leaders.
A Certificate of completion is available once the student completes the necessary requirements and criteria.
Each section of this Expert track will have a progress completion certificate students can mint. There are 9 in total to mint. These NFT’s are unique to each block of students and will bring future benefits. Each one will have different benefits and learners must collect all 9 of them to get all the benefits. In addition to future benefits, these NFT’s also serve as certificates for skills completed in each section.
Students will be able to log into their web3 wallet and interact with the contract without leaving the course platform.
Brand Awareness, Adoption, Increased usage, network support.
Over the 26-week partnership, via the different educational events, online, in-person, and recorded sessions we will reach 100,000 people.
Ideathon awards will be favored for projects that will help grow and expand the Harmony ecosystem or improve the overall blockchain or web3 space. This will be sponsored by Harmony and is captured in the campaign ask.
We will be working with established artists for the 1of1 NFT giveaways, allowing them and their followers to explore what Harmony has to offer.
Our in-person meetups will bring a Harmony presence to Ireland and the UK.
+19K email subscribers
+1200 online meetup members
+450 registration of interest in the first expert track
Enrolment for first track opening Monday 14th.
First week (orientation week) starting 21st Feb
Video from Orientation week Orientation welcome - YouTube
It would be fantastic to get some Harmony experts and developers of Dapps and services to work with us on the 10 webinars. These need to be tailored in advance.
Hi, my name is Paula and I thought it only right to give you some personal background as a partnership is an investment and most often, investments are about the people behind them.
The greatest gift I was given by my parents was the gift of Education. Born and raised in Ireland, I was lucky enough to go to college and study Applied Science. To do this, my parents had to sacrifice a lot as they needed to pay not only my college fee but also my accommodation and living expenses away from home. It must have been an awful kick in the face for them at first when I could not get a job in my field of study.
But having the ability to learn, and the enjoyment of college made me like education, and I would now consider myself a lifelong learner.
After my initial bout of education, I did not let the job situation get me down. It was not long before I switched fields and by profession and I have been a CPA accountant for many years.
In 2007 on the birth of my first child, I gave up my well-paid desk job to create a suite of e-learning courses on CD-ROM and start a home-based business on web2. These courses were aimed at accountants and professionals wishing to upskill in Microsoft Excel and Spreadsheets. E-learning was not even a thing.
In 2010 Udemy launched, killing the CD ROM market for education, making it impossible to compete with content delivered online. As Udemy was growing so fast I jumped on board and happily earned income from my online courses. However, in 2016 Udemy changed its policy. Instructor revenues got slashed and as instructors, we had no option but to comply or leave and try and complete alone.
In search of a fairer way for content creators in 2016, I turned to blockchain and have been an advocate for Web3 and the creator economy ever since. In 2018, pioneering the way for content creators, I tokenized my website and blog, offering Learn and Earn Activities for students. In 2020 when the world went into lockdown, I gathered the world’s greatest Excel Instructors and award winners, and we released a course raising $15K for charity. In 2020 and 2021 I won the Microsoft MVP award for my continued community involvement.
If anyone would like to hop onto a quick video call to find out more and talk with me directly, just let me know and we will hook up.
If you have any questions, comments, or suggestions for change/improvement to this proposal, please do comment below or send me a DM. I am looking forward to engaging with you all.