NAME OF PROJECT: Crypto Moguls (by Young Moguls Brand)
- submitted by Jordan Williams and Brandon Iverson
Type of Application: Income
Chosen Track: Lead
Project Overview:
Crypto Moguls is a collection of NFTs and unique digital collectibles that will soon be living on the Harmony blockchain. The collection offers its owners long term value by entering into an exclusive community of entrepreneurs, influencers, creatives, and self-starters. Owning a Crypto Mogul grants access to member benefits such as discounts to popular seminars/events, 1-on-1 meetings with business influencers, networking opportunities, startup funding, giveaways and more!
Each Crypto Mogul is unique and will be designed by utilizing a combination of possible traits. Traits include leadership style, industry, attire, and a specific skill. Some Crypto Moguls will be more rare than others and correlate with potential brand and business influencers we partner with.
Our team will reserve 15-20 Crypto Moguls for giveaways, partnerships, and the development team. We believe designing specific Crypto Moguls around an influencer’s likeness will aid in securing partnerships to access a wider audience to build brand awareness. In addition, those specific influencer NFTs within the overall collection will be a more rare and coveted asset for fans of that specific influencer.
All of the Crypto Moguls will be created by talented young artists in the Young Moguls community, providing them with an opportunity to display their talent and generate income. While creating beautiful pieces of art is important, we are primarily focused on creating the largest mastermind of creatives and entrepreneurs the blockchain has seen. Owners will unlock new ways to grow their personal ventures through networking, funding, exclusive event access, coaching, and much more. We plan on releasing future generations of Crypto Moguls after generation one that incorporate new partnerships, artwork, and member incentives to ensure brand longevity.
Crypto Moguls is an outgrowth of Young Moguls Brand, a clothing and lifestyle brand created by Brandon Iverson and Jordan Williams. Since starting the brand while they were in high school in 2016, Young Moguls Brand has become nationally recognized, sold merchandise to customers across the U.S., and been featured in media outlets such as PBS, Essence Magazine, Home Business Magazine, Black Enterprise, the Steve Harvey Show, and much more.
Crypto Moguls is the first initiative to move the Young Moguls Brand into the digital world. By utilizing our current supporter base, corporate relationships, and influencer connections we are confident that we can eventually adapt the Young Moguls Brand into a house of NFT brands (starting with Crypto Moguls) through our various collaboration efforts. We specifically plan on creating partnerships and collaborations with well known black-owned brands and influencers to increase their exposure to all the benefits in the blockchain realm.
Crypto Moguls will add value to the Harmony blockchain by expanding and attracting users into its growing NFT marketplace. Competitors like Ethereum, Solana, and Cardano are rapidly expanding their NFT marketplace but are becoming oversaturated with duplicate projects with little utility. We want to create a blue chip NFT collection and brand that is exclusive to the Harmony network to encourage more users in the crypto community to adopt Harmony’s ecosystem.
Gaps:
We are seeking to build and recruit a team of 3-5 graphic designers to create our vision for the NFT collection. Our needs also include a social media manager to run a social media campaign and build an organic community across various networks. In addition, we will be hiring both a website and blockchain developer to construct the website, discord channel, and oversee the minting process for our users.
Metrics for Success
- 30K+ followers across all social media platforms by launch.
- 2.5K+ unique holders of the project
- $1M+ in sales generated at launch/mint
- Smooth minting process for users while receiving an equitable chance to receive a Crypto Mogul.
- 1K+ daily interactions in our various discord channels discussing various entrepreneurial topics.
- Partner with recognizable athletes, influencers, and business people to promote the project prior to initial launch.
- Execute a networking event available for all Crypto Mogul holders in early 2022
Timeline:
- Hire all graphic designers by early November
- Hire 2 developers for managing discord community/blockchain contracts by early November
- Crypto Moguls website launch by mid-late November
- Secure 2+ influencer partnerships by mid December to promote launch
- Launch/Presale by beginning of January
- Merch sale by March 2022
- Events and Networking Opportunities by June 2022
Visit our Website: YoungMogulsBrand.com