Website Updates - Round 2

Ecosystem Resources Design
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Hey Harmony Community! The DesignDAO is looking for new members to work with us on the next round of updates for the website. See open roles here:

UX/ UI Designer: 1-2
Harmony is hiring an experienced UI and visual designer to support the development of its new website. The UX/UI Designer will work closely with Harmony’s creative directors to actualize and visually express recently developed branding concepts.

The scope of work includes:

  1. Event-focused campaign design
  2. Refreshed website design, including improvements in design quality of responsiveness across devices and more rigorous design quality overall
  3. Design of additional subpages to match the website design
  4. Integration and roll-out of the design with Harmony’s online store

Work will begin immediately and deliver on April 15. Further engagement and website updates are likely to follow.
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Email resume and portfolio to: Creative@harmony.one
Web3 enthusiasts welcomed. Women and Black, Indigenous, and people of color encouraged to apply.

Time commitment: 20-40+ hours week
Schedule: ASAP- April 15

Webflow Developer: 1-2
Harmony is hiring a Webflow developer to support the development of its new website.
The scope of work includes collaborating with our UX/UI designer in implementing design refinements to the existing site, building additional subpages and building the redesign of Harmony’s online store.

Work will begin immediately and deliver on April 15. Further engagement and website updates are likely to follow.

Email resume and portfolio to: Creative@harmony.one
Web3 enthusiasts welcomed. Women and Black, Indigenous, and people of color encouraged to apply.

Time commitment: 20-40+ hours week
Schedule: ASAP- April 15

Freelance: Content Creator & Community Engagement
Harmony is hiring a freelancer to develop content for its new website.
The scope of work includes drafting texts about Harmony’s DAO community, events and conferences, and drafting copy for the Harmony’s online store.

Work will begin immediately and deliver on April 15. Further engagement and website updates are likely to follow.

Web3 enthusiasts preferred. Women and Black, Indigenous, and people of color encouraged to apply.
Email resume and portfolio to: Creative@harmony.one

Time commitment: 20-40+ hours week
Schedule: ASAP- April 15

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Here’s an outline of how we’re planning to develop the website in Phase 2 -

We’ll be refining some of the initial work, rolling out the new design to the Harmony store, and adding additional content:

We also looked at the Google Analytics to see the impact of Phase 1. We’ve made progress, but have more work to do!

Number of Visitors: Visitors spiked to 6,000/day when the website was launched on Feb 15. Viewers have normalized since, averaging 3k-4k/day.
Bounce Rate: 12.5% decrease. This rate was high before the relaunch and remains high after. This reflects the fact that Harmony’s website has mostly external links. When visitors click on a link to Harmony’s notion pages, Community forum: talk.harmony.one, etc. these drive up the bounce rate.
Average Session duration: 30% increase
Average Pageviews per Session: 17% increase
Most viewed subpage:
Before: Team (~600 views over 2 weeks)
After: Join A DAO page (~8.3K views over 2 weeks)
Audience:
Gender: 80% Men / 20% Women
Age: 83% between ages 18-44
18-24: 26%
25-34: 37%
35-44: 20%
Devices: No significant changes. 2-3% shift. Approx 50%- 50% split between desktop/mobile
Source of Traffic: 4% increase in visitors who arrived by direct search vs. organic search.

More detailed stats: Harmony_Website Update_GoogleAnalytics - Google Docs

Feedback welcome!

2 Likes
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Thank you for showing these metrics.
I strongly believe that Bounce Rate is a vanity metric. It depends on the goal of the page for example. Do you want a strong landing page with only the high intentional people clicking through? It probably has a high bounce rate but it doesn’t tell you if the landing page is working or not, it very well could be working as intended.

Furthermore; I think its smart to defined some more target audiences within GA. Just doing analysis on the All users group is okay but far from what it could be :wink:

Last but not least; ever thought of having a tool like hotjar to analyze the click interaction and scroll depth? If one doesn’t like to utilize hotjar, you could also set up more events (for example button clicks)etc in GA (those will help you enormously to understand the interaction on the website)

1 Like
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Hi!! Does DesignDAO have a discord?
Where can I get to know more about the community?
I’m Babi, architect and designer from Brazil.
:hugs: