Name: Me2DAO
Application type: DAO Formation
Proposal overview
Me2DAO is a 100% social driven DAO focused on building a SAFE SPACE for ALL women, trans, non-binary and allies. Our goal is to set the tone as we fastly grow as a community to guarantee that we start on the right path. To achieve inclusiveness as we expand and diversify the Web3 space, compliance measures and risk management assets have a strong role play to all stakeholders. Education and prevention against sexual misconduct incidents are key assets and we should be prepared for the future of our ecosystems! The health, safety and well-being of our community are paramount to our success and Me2DAO is committed to providing the blockchain ecosystem with an inspiring, safe and healthy environment.
Problem(s) to be solved
Amazing initiatives like H.E.R. DAO, CryptoMujeres, Blu3DAO and so many others are changing the scenery on diversity and inclusion in the Web3 space. Despite all the effort on bringing and funding women, the blockchain ecosystem still lacks diversity. Harrassment and discrimination are factors that contribute to this diagnosis.
Population-level surveys based on reports from survivors provide the most accurate estimates of the prevalence of intimate partner violence and sexual violence. A 2018 analysis of prevalence data from 2000-2018 across 161 countries and areas, conducted by WHO on behalf of the UN Interagency working group on violence against women, found that worldwide, nearly 1 in 3, or 30%, of women have been subjected to physical and/or sexual violence by an intimate partner or non-partner sexual violence or both.
Violence – in all its forms – can have an impact on a woman’s well-being throughout the rest of her life. But violence against women is preventable! The Web3 space has an important role to play to provide a safe and healthy space for all and set the example.
Who is building Me2DAO?
Me2DAO is an initiative from MeToo Brasil, as a way to continue on its empowerment mission through Web3. Founded by attorney and social activist Marina Ganzarolli, MeToo Brasil provides real time support to ALL and ANY victims of sexual abuse. It’s an independent, non-profit and autonomous social impact hub inspired and influenced by the #MeToo movement founded by Tarana J. Burke in the United States. We will use our network of over 10k volunteers and expertise to build a safe community across all Web3 ecosystem from the very start!
Me2DAO Vision
In the long term, we seek to build asset opportunities that generate sustainability to Me2DAO change driven community work. We aim to achieve transparency, efficiency and democracy to act lawfully, ethically, and with integrity. In the short term Me2DAO will have the hability to fund the creation and implementation of social impact projects to build a safe and healthy space for ALL in the Web3, carried out with MeToo Brasil expertise and #MeToo worldwide partnerships. We believe that each of these core values are equally important to our mission, and we strive to promote these values throughout our activities.
Objectives: ‘Our 3 mandates’
To address these challenges, Me2DAO aims to provide education to prevent incidents and build a safe space for ALL and multidisciplinary aid to survivors.
The 3 mandates are:
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EDUCATIONAL: share knowledge, spread awareness and raise conscience to build a safe space for ALL, including anti-harassment policies.
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COLLABORATION: engaging the blockchain ecosystem on facing harassment and sexual violence by working closely with other inclusiveness driven DAOs within the Web3 community.
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INNOVATION: inspire orher social impact organizations and institutions on DAO models and expand the solutions that Web3 could provide for tackling sexual abuse worldwide.
Implementation and Success Metrics
To implement these goals, the launch of Me2DAO will create a super powerful network / guardians to guide victims into survivors.
We already builded up a community with 10k volunteers and 10K victims helped.
Project: Me2DAO 1000
2.1. Number of Social Tokens (Aimed: 1.000)
2.2. Monthly Workshops on building a safe and healthy space for ALL on Web3 events worldwide
2.3 Providing multidisciplinary support for ALL victims on the Web3 space
Social Token
MeToo Brasil has over 13k followers on Instagram. In partnership with Justiceiras we built up a community with 10k volunteers and 10K victims helped.
We will airdrop social tokens in our ecosystem with different inclusiveness driven DAOs in every event that we host with volunteers and/or members worldwide.
$ME2 is a social token built on the Harmony Ecosystem (HRC-20). $ME2 stands for Me2DAO native token. We will distribute it by rewarding our members as they complete our workshops.
Token holders will unlock a variety of perks that include but are not limited to:
- Exclusive Access to Discord Channels.
- Access to IRL and URL events.
- Access to Web3 courses on strategies to build a safe space for ALL.
- Access to multidisciplinary assistance and support with psychologists, social assistants, and attorneys.
Milestones
The following milestones are targeted in the 4 mandates:
Q1
● Development of the core team and constitution of Me2DAO.
● Development of smart contracts for social tokens and tokenomics plans.
● Development of Workshop on building up a safe community for ALL.
● Development of participants satisfaction surveys after each class.
● Creation of marketing plan and and press media kit.
● Airdropping the social token $ME2.
● Pilot Workshop with limited enrollment (50 participants max).
Q2
● Second Workshop with limited enrollment (50 participants max).
● Feedback and implementation for the open enrollment first-workshop launch.
●Development of NFTs to generate income for Me2DAO.
● Collection of testimonials to be linked to photography / illustration.
● Creation and launching of Me2DAO NFT Exclusive (membership + collectible photography + unique testimonial from a survivor).
● Creation and launching of Me2DAO NFT Standard (membership + collectible illustration + unique testimonial from a survivor).
● Advertising of the NFTs.
Q3
● Workshop with partners DAOs on preserving evidence using blockchain
● Development Me2DAO 24/7 support bot / channel
Q4
● Launch Me2DAO 24/7 support channel
● Operational Me2DAO 24/7 support channel
More about MeToo Brasil
MeTooBrasil core mission is to amplify sexual violence survivors’ voices, to give visibility to silenced stories of sexual abuse and to provide multidisciplinary support to these girls and women to know that they are not alone.
it’s not only a movement against sexual harrasment and sexual abuse. We tackle sexual violence with action: (1) protecting and supporting victims, by helping them to became survivors, and (2) shifting the public mindset about the stigma surrounding these crimes.
During COVID19 Brazil saw the rates of gender-based violence [raise 36%] (Me2DAO external links - Google Docs). Women and children were isolated and had no access to the usual help public resources. But approximately 98% of smartphone owners in the country have WhatsApp installed on their mobile devices.
To solve this problem, MeTooBrasil lauched a platform on 31th August 2020 to support victims, using web2 technology to reach out to women seeking help. An online form is filled by the victim or a friend and a team sets up an instant message group to coordinate a multidisciplinary response.
Translation of image: “how can we help you?”: “I suffered abuse, want to report it and need support”; “I want to report for a third person”; “I just want to share my story”]
Within its very first year of operation MeTooBrasil plataform already supported 74 victims and sexual violence trhought this channel, providing them free legal, social and pscicological aid. That number is higher than an average Sao Paulo capital police station receives, which means we are being successful in building a safe community for survivors to seek help.
One of the major obstacles on tackling sexual violence is subnotification. A victim could take years to talk about their trauma, or even never talk about it. Of the 74 victims that MeTooBrasil supported, 48% were asking for help for the first time. That shows us we are on the right path, by really helping survivors to break the silence for the first time.
Other quality metrics show that the reports are similar to Brazil’s statistcs on sexual violence: it happens at home, from a close family member or friend, during an early age. From the victims that seek MeTooBrazil help, 52% suffered violence at home, in 29% of the cases the aggressor was the current or ex-partner, 10 victims lived with the aggressor, and 21% of the aggressors possess or have access to firearms. Another alarming fact is that 57% described sexual abuse against children and teenagers by a male family member.
On the other hand, there are victims who wish only to share their story, and received 77 stories of sexual violence suffered by anonymous victims.
In only 1 year, MeeToo Brasil organically reached 13.6k followers on and was mentioned countless times in big vehicles of the national press, such as, Folha de São Paulo (Brazilian daily newspaper founded in 1921) and UOL (Brazilian online service provider established in 1996).
A few highlights on our work:
2022
MeToo Brasil supports Argentina actress Thelma Fardin on major newspaper of Distrito Federal (Brazil’s capital), Correio Braziliense.
2021
Check all links on Me2DAO external links doc!
2020
[Major newspaper in SP: Estadão]
[Major news platform on web UOL]
[TV coverage with TV Cultura]
[Major news platform on web IG]
[Rolling Stone magazine in BR]
Partnership with companies:
[Support from the Rio de Janeiro State Bar Association]
Human Resources
Me2DAO
To address these deep social issues we need people with very different and specific set of skills on supporting victims.
The Governors
MARINA GANZAROLLI - FOUNDER, LEGAL & DATA
Marina a civic tech entrepreneur, law graduate who advocates for women’s and LGBTQIAP+ human rights. Marina is a lawyer that currently works for various companies and institutions as an independent consultant specialized on cultural compliance, women’s rights and diversity. She works closely with the inhouse staff in order to implement, develop or increase internal and/or external anti-discrimination compliance policies. Since 2016 she has been working exclusively as an independent gender and diversity consultant. Throughout this period, Marina has coordinated and provided lectures, trainings, workshops and seminars on several companies, public offices and educational institutions. These activities were developed to raise awareness for subjects such as gender-based violence, in particular domestic violence, children abuse, rape and other types of sexual harassment on the workplace, discrimination based on sexual orientation or race. Marina has her Master’s Degree at the University of São Paulo on Gender Legislative Production in Brazil and currently conducts her PhD research at the same institution on sexual gender based violence. She is also a cofounder of deFEMde - Feminist Network of Jurists, an impact hub for gender justice and the Feminist Collective Dandara do Direito-USP, the first feminist collective in a law school in Brazil, founded in 2007. She is also a State Councilor for OAB-SP (São Paulo’s State Bar) and the President of its Commission on Sexual Diversity and Gender. Marina acts as a researcher at the Center for Law and Democracy at CEBRAP (Brazilian Center for Analysis and Planning) and a Special Advisor for LGBT Law at ABMCJ-SP (Brazilian Association of Women in Legal Careers).
MARIA CAROLINA ZEMELLA - ECOSYSTEM MANAGER
Maria Carolina was born and raised in São Paulo, Brazil. She is an engineer with postgraduate degrees in Strategic Project Management and Social Innovation Management. She combines over 8 years of experience as an industrial engineer and manager of complex projects in the private sector and 7 years of relevant experience in the social sector. She believes that the financial area is fundamental in guaranteeing the sustainability of organizations but also as a strategic point in the seeking of more coherence in actions for the promotion of social justice.
PATRICIA MARINS - COMMUNICATION AND PR EXPERT
Founding partner of Oficina Consultoria, partner of Grupo In Press, Co-founder of WOB (Women on Board) and Director of the Public Sector of Abracom - Brazilian Association of Communication Agencies, Advisory Councilor of the Congress in Focus , Expansion Movement Advisor and SheInc Ambassador. Journalist specializing in Public Service Communication (Washington DC) and in Business Management from Fundação Getúlio Vargas. She is a professor of Public Relations and Diplomacy at the Rio Branco Institute/Ministry of Foreign Affairs and a specialist in integrated communication, with an emphasis on image positioning, crisis management, public relations and public relations programs. Specialist in integrated communication, high-risk reputational crisis management, with an emphasis on media relations, image positioning, public affairs, public relations programs, strategic planning and endomarketing and internal communication campaigns.
MARIANA DA COSTA PEDRO NOGUEIRA LUZ - PSYCHOLOGY EXPERT
Mari Luz, as she prefers to be called, is a psychologist and lecturer, passionate about the mental health subject. Social Entrepreneur since 17, when she worked as a Social Educator helping homeless and people in vulnerable condition. Currently, develops quality of life programs for companies and dialogues with civil society about the importance of self-care through her e-book “Se cuida”. She advises on diversity with a racial focus through lectures about racial literacy and the impacts of racism on mental health. She has written 2 e-books about the importance of the anti-racism fight, with tips for those who wish to engage in this political project. She also works on the gender agenda, developing a mentoring program that acts for the women empowerment and development, fomenting female leadership in corporate and public environments; discussing the impacts of gender inequality on women’s mental health. In addition, she fights against gender-based violence through support groups, lectures and training within public security and corporate world. Political activist, she promotes content for public actors in order to bring information about institutional policy to social networks. Founder of the anti-racist movement #oqeupossofazer and Director of Acceptance at the Me too Brasil organization.
IZABELLA BORGES - COMMUNITY BUILDER
Mother of two, criminal lawyer expert in economical criminal law, compliance and domestic violence and sexual abuse against women;Communicator;
Writer at the biggest law related portal in Brazil - Consultor Jurídico; Writer for Claudia magazine;
Co-founder of Survivor Institute; Digital influencer @bella_borges on Instagram.
