Name of Project / DAO / Company
Crypto Besties
Application type
DAO Formation
Proposal overview
We started as a community that wanted to break down crypto and make it more accessible to women, nonbinary people, and those traditionally underrepresented in the crypto space. While we believe in this mission, we recognize a gap in actionable steps to create accessibility and incentivize new and current users in this space. With the rise of DAO’s, we believe there is potential to close this gap. This inspired us to create something that would unite women and underrepresented groups both in and out of the space by utilizing a shared interest in makeup. In order to see the value add of Web3 and to make the onboarding process easier, we believe there needs to be more connection and something that resonates with our target audience. Having extensively researched the space and developed an understanding of online habitats of women, we found the following: women spend more time on online social networking sites than men in the United States and there has been an increasing number of women diving into gaming in the United States, the most recent stats sitting around 45% of gamers to be women. These numbers and statistics indicate that as the metaverse and Web3 becomes a larger part of our daily lives, more women and underrepresented groups are going to crave representation in the metaverse and on various platforms. We noticed that a lot of social collectives and DAOs centered around interests such as the NBA, golf, and the constitution. We also saw brands such as Jadau Hooverboards who are building hoverboards for the metaverse and RTFKT with their sneakers targeting male and the sneakerhead niche. We want to align incentives, and make the mainstream adaptation of web3 easier and more accessible to women. We want women and those underrepresented to have a financial upside and a voice in this Crypto Space by utilizing co-creation and leveraging the consumer space.
We have all the supply chain understanding of launching the product, and we will use community collaboration to co-create the products in terms of design, packaging, and ingredient usage. By giving community members the ability to test, give design feedback, and take part in the creation, we aim to have a transparent brand that allows for more loyalty and collaboration. In true Web3 fashion, we want to democratize access to the consumers.**
Here is a rough outline of the roadmap that the DAO will use to produce the DTC makeup line.
Phase 1: Product One ( 1 month)
We will create a collaborative product experience to launch our first production with your help! You will help decide what and how we launch. You will be able to join the Crypto Besties Discord server, where you can chat with other besties and have access to the benefits of our community. This includes decision-making processes, meeting new friends, and more!
Phase 2: Line One
After finalizing the first product rollout, we will continue the process for our starter line.
Phase 3: Consumer Participation
Based on community direction, the value will be determined. People who purchase and produce products will be able to use Rewards to have more access to the Crypto Besties ecosystem and participate in the direction of the Crypto Besties Ecosystem.
Crypto Literacy
As part of our mission, we want to help women, non-binary people, and underrepresented groups become crypto literate. We aim to provide resources and tools to help this space become more accessible and partner with those who can take this mission further. Rather than focusing our community on educating, we’re taking it a step further. We will teach them how to set up a wallet, and understand how to use a governance token, and once in our community, we will continue the onboarding process.We are using the principles learn by doing.
Our 3 core principles are:
Team
Jaiya Gill https://twitter.com/jaiyagill
tarted women in leadership and women in financial market communities in university and worked on an e-commerce women’s fashion start-up on a team of 4, focusing on partnerships, collaborations, socials, and marketing. She is also a recipient of the Internet Marketing Leadership Award from Smith School of Business and top delegate at Queen’s Retail Conference. She is currently working on growth, content, and community with Coordinape. At the same time, she is doing research, content, and education for Alongside Defi. She was also one of only 10 people selected in Justin Kan’s Quest Fellowship where she fostered the Discord community and interviewed Sophia Amoruso for the podcast.
Rima Patel
is a 2013 Coca Cola Scholar, and won 2nd place at 2017 BCM Global Health hackathon for a healthtech solution relating to the diabetic foot crisis in Sri Lanka. She was part of Shefi Crypto Cohort 3 and has consulted on NFT and Crypto projects. She acted as an advisor to healthtech startups including Mindful Kala the winner of the $10,000 startup prize winner and the audience choice winner of 2021 Yale university Rita wilson Prize Fund in Support of Innovation and Entrepreneurship. She also founded HeartoSoul in Action, (https://www.hearttosoulinaction.org/) a nonprofit focused on increasing healthcare and education access.
Neejole Patel
has participated in numerous hackathons and even won awards such as Best Financial Hack at HackDuke 2017. As well as her participation in those, she has presented at various conferences such as Strata Data Conference 2018 and Teradata PARTNERS 2016 for her data science/ML projects. On top of this, she led a student club 2nd through 4th years of college called Hackers@VT dedicated to developing the computer science community at Virginia Tech by connecting students with resources and recruiters from tech giants such as Google, Microsoft, Facebook, Amazon, etc. The club would also handle transportation and logistics for hackathons for free, allowing more students to attend other school’s hackathons and utilize their skills outside the classroom.
Proposal ask
$100,000
Justification
|Budget Breakdown||
|Manufacturing of product|$20,000|
|Logistical support of product|$10,000|
|Payment of contributors |$60,000|
|Events, travel |10,000|
Metrics for success
We have completely bootstrapped our community and built it organically. To date we have about 500 members in our discord, 2,935 twitter followers, and over 1,000 followers between instagram, tiktock, and facebook.
Future Milestone:
Launching our first product
Selling out our first product
Growing our community by 500 followers across all platforms
Self Sustainment
The DAO treasury will be funded using the sales of the product. Additionally, each new season will launch a paired NFT and partnerships with brands will contribute to further funding the treasury.
External links
Twitter: https://twitter.com/cryptobesties_
I would like to see stronger and more fleshed-out deliverables and metrics
