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Launched on Harmony 3 months ago and growing 40% MoM.
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Exceptional player engagement metrics (60 games per day)
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Growing reputation as a crypto-game that’s fun AND has no up-front investment.
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1. Summary
Blockchain gaming is expected to reach $7.2 billion by the end of the year and Crypto Royale is actively looking to play its role in an imminent, and explosive industry. This document has been written and presented in a transparent manner to illustrate the current status, progress, development and future plans of Crypto Royale. Further game and strategic data are available upon request. We invite the Harmony committee to ask any questions that may remain unanswered in the proceeding text.
2. Name of Project
Crypto Royale - A browser play-to-earn game that is purposefully designed to be simple to play yet difficult to master. Every day 700+ players congregate on the battlefield as they fight to see who can survive and claim the game’s HRC-20 token – ROY. Today, the game celebrates 400% growth since its launch with every indication that growth will continue to reach new highs.
3. Application type
Investment: $350K or Grant: $250K
4. The Basics
4.1 Launch
Having passed an informal, yet self-scrutinizing 2-month proof-of-concept period, the game’s founder and developer decided to dedicate 100% of their time, and self-finance the project’s roll out. The full-time attention ensures a complete focus on the game-development and business approach is carried out.
The game was rebranded and its own token was launched on 10/06/2021 and has, to date, hosted over 700,000 games. The game continues to break its own engagement records and is on target to reach the next set of metrics for success (see section 6)
4.2 The Game
Players enter a battlefield where they must be ‘the last person standing’. Represented by moons, a player’s ‘character’ can be one of three colours (Yellow, Pink, Blue). Colours are interchangeable by collecting boxes dropped onto the battlefield and must be used to ensure a player’s strength over an opponent in an effort to outsmart, outwit and out manoeuvre other players to become the victor.
Victory is claimed when only one player remains, a wheel is spun to determine their ROY Reward for that battle. Battles can be fast paced or slow, strategic battles. The game allows for each player to adopt a style of their own, and often becomes an identifiable trait/signature of said player.
Whatever a player and opponents’ strategy there is a continual external force adding pressure to the gameplay – a closing circle. Venturing outside into the darkness causes a deterioration in health, but the collectables outside can, and often do, provide the weapons needed to claim victory. Positioning and timing are critical components to a player’s skill set.
5. Community
Players from afar join together in a friendly environment, differences in age, geographic location and crypto knowledge are side-lined as players share one commonality – the game, and for the most part, an exciting journey in the game’s evolution that they are actively involved in through feedback and suggestions, most of which happens on the game’s Discord server, currently boasting 2700 members.
Player age groups are mixed with 18-25 seemingly the most popular age bracket. Opportunities within the lower range age-bracket present an interesting area of future exploration and potential with app development.
5.1 Gateway to Crypto and Harmony
A recent survey sent to players revealed that 48% of Crypto Royale players considered themselves new to cryptocurrency and the game has been an integral component to increasing their awareness and trust in the digital asset.
Further results reveal that only 17% of the player base had an in-depth knowledge regarding the Harmony blockchain and its token. Although 31% had previously seen ONE listed on an exchange they possessed no knowledge of its utility, mission and values until integrating into the CR community. 51% of all respondents claim to have never heard of the blockchain . Interestingly, 58% of respondents who had not heard of Harmony ONE have since acquired ONE and held onto it.
In examining the survey results it has become clear that Crypto Royale has inadvertently built a bridge between the “Crypto-Curious” and “Crypto World” through a safe and common environment; gaming.
5.2 Players and Crypto
Crypto Royale has purposefully refrained from forced growth until now and maintained a desire to grow organically, in part due to funding restrictions and in part as a means of measuring organic adoption.
When asked how many friends players have personally recommended the game 65% of players responded to “at least one friend”. 39% of players shared that they play 9hours + per week, 51% claimed to play 7 hours a week.
Furthermore, when asked about their general gameplay, 63% say they only play Crypto Royale or play it more than other games. The remaining players responded that they play another game more frequently. Note that the player base continues to grow and players are retained. When asked how long they’ve been playing the answers illustrate: 68% > 1 month, 52% > 2 months.
6. Metrics
The current success, and future potential of the project can be observed across 3 metrics.
Total # of games played per day ( Growth )
Average # of games played by each player, each day ( Engagement )
Daily Active players ( Reach )
6.1 Growth
Crypto Royale has grown 400% since its launch on the Harmony blockchain, with a record number of 12,082 games played the day before this grant application was submitted. This growth has been fuelled by organic mentions of the game on Reddit and other social media, where Crypto Royale is garnering a name for itself as a crypto game that requires no upfront investment and has real engaging gameplay.
6.2 Engagement
Crypto Royale exhibits outstanding engagement metrics. The average # of games played per day has increased to over 60, which translates to over an hour of playtime a day . Users report the game to be extremely addictive, with many having racked up over 10,000 games since launch. These numbers are despite a steep learning curve for newcomers; a common issue in PvP games. Once newcomer onboarding/churn is resolved, we expect engagement to increase further, with the games played per day to exceed 100.
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6.3 Reach
6.4 Success Metrics
We are currently in Month 3 and are delighted to have exceeded each metric of success except the mobile play ratio.
| 3 Months | 6months | 12 months | 24 months | |
|---|---|---|---|---|
| Daily Games | 5,000 | 20,000 | 100,000 | 500,000 |
| Daily Players | 500 | 1,500 | 8,000 | 40,000 |
| Staked Game % | 2% | 3% | 6% | 17% |
| Mobile | 5% | 7% | 15% | 40% |
7. Project Roadmap/milestones
| Week | ||
|---|---|---|
| 1-4 | Proof of concept | Complete |
| 5 | Rebrand and (Re) Launch working concept under HRC-20 | Complete |
| 6 | Airdrop | Complete |
| 8 | Launch Weekly Tournament Mode | Complete |
| 9 | Collaborations within Harmony eco System | Complete |
| 10 | Launch Daily Tournaments | Complete |
| 10 | Create Private Game Mode | Complete |
| 11 | Gaming Achievements | Complete |
| 11 | Expand Community Outreach | Complete/Ongoing |
| 12 | Visual Redesign | In Process |
| 12 | Seek funding | In Process |
| 14 | New Game Mode Launch | |
| 16 | NFT marketplace for in-game skins and cosmetics | |
| 20 | Native Mobile App | |
| 24 | Governance Programme for ROY holders | |
| 28 | Profit-sharing of staked game profits for ROY holders |
8. Investment Plan and Vision
Our long-term vision is to become the go-to play-to-earn platform, for both casual and competitive gamers. Casuals will be able to make their first foray into crypto within the familiar and fun context of gaming. We believe competitive gaming, PvP and crypto can combine to create a play-to-earn boom, not unlike the online poker boom of the last decade.
Whilst we’ve been able to achieve high engagement through fun gameplay, to reach a mainstream audience, we need to reduce the quality gap between crypto and traditional gaming. This means better visuals, better mobile support, deeper gameplay mechanics, and much more.
Crypto Royale’s progress to date has come despite no external investment and only a single full-time employee. To achieve the vision above, we will be splitting grant funds equally between accelerating product development through key hires, and increasing exposure through marketing spend. We plan on increasing the full-time team size from 1 to 5, by onboarding 2 more developers, a UI/UX designer and a multiroletalent marketing professional.
9. Player Testimonials
In keeping with our transparency, we asked players to share their thoughts towards the game and the project. We invite the committee to read those words in their original format here: https://www.reddit.com/r/CryptoRoyale/comments/ppbdg7/what_do_you_think_of_crypto_royale_we_need_your/
10. Links
Website: https://cryptoroyale.one
Discord: Crypto Royale (2700 members)
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