Name of Project
korii DAO
Application Type
NFT DAO Creative Agency
Proposal Overview
A web3 creative agency governed by a community of multifaceted creative entrepreneurs. Our mission is to help build and launch NFT collections, P2E games and other web3 creative projects through storytelling, community engagement and organic following. korii DAO will be the trusted partner for any DAO to issue custom DAO NFTs for their members to strengthen their community and establish and foster their DAO identity. We aim to achieve this through leveraging our unique backgrounds in technology, arts, psychology and product design. By incubating, sponsoring and promoting projects, we enable creators and brands to enter the web3 space and thrive.
korii DAO Vision
The long term vision for korii DAO is to become the leading go-to place for creators and DAOs to launch an NFT project. We aim to accelerate the crypto renaissance by connecting DAOs with artists and creators. The following list gives an insight on approaches and considerations for future developments:
- Venture Resources - Revenue will fund a liquidity pool for web3 creators
- NFT infrastructure tools - Tools to facilitate trust in NFT utilities
- Community - Build a community platform to connect creators and brands
- DAO culture development - Consultation for DAOs on developing culture and identity
Manifesto: All projects must have a tangible and effective real world impact. The sustainability of creative projects in web3 depends on targeted outcomes that result in positive social, environmental, and community effects. This can be achieved in a variety of ways including:
- NFT utilities that effect positive real world change
- incorporating royalty structures that directly benefit charitable organizations
- funding the creation of new specialized DAOs from individual projects to achieve a specific real-world goal
Obstacles Creators Face
1. Knowledge Deficiency
People are generally uninformed and lost when seeking guidance about entering and thriving in the web3 space. This is compounded by the considerable technical knowledge required to get started. A major barrier for individuals entering web3 is navigating the specialized and often technical terminology. In addition to this, web3 has unique trends and culture that can be difficult for newcomers to easily grasp.
2. Struggling Artist Syndrome
Developing artists and brands are often financially limited with marketing and promotion. These groups generally do not have a large, if any, budget for marketing and promotion. There are entry costs associated with producing content in web3 and general online promotion. These costs include:
- NFT/Token Minting costs
- Social Media ad promotion
- Web page hosting
- Market research
3. No Sense of Belonging
Even after establishing relationships with other promoters and creative agencies, creators still feel disconnected and removed from the resulting work that they have created. Traditionally, creative agencies enjoy the exclusive benefits of the creator output while leaving creators empty and hollow after the project is concluded.
4. Trust
Creators have a difficult time understanding who to trust in general. One of a creatorâs worst fears is being scammed or exploited for their work and there are limited ways that exist currently to validate the intentions of those who offer help. Creators can seek feedback from others, however meaningful interaction between creators who do not know each other can be awkward and slow.
Obstacles DAOs, Influencers, and Brands Face
1. Member Cohesion
Due to the open nature of DAOs and countless opportunities in the web3 space, DAOs need to create strong community cohesion to keep their members engaged. Therefore, DAOs need to create a sense of belonging to keep members active in their DAO. PFP NFT collections are a great way to express community and status within a DAO. korii DAO helps other DAOs to develop strategies and create artifacts to create a strong and resilient community.
2. Finding and Creating DAO Identity
Like in the web2 world, brand identity, or now âDAO identityâ is important to differentiate itself from other stakeholders in the space. With our network of creatives and artists, korii DAO supports DAOs in finding and creating their individual identity.
3. Transaction Costs
Browsing through social media/internet to find the matching artists, contacting them, onboarding, negotiating and managing a creative project can be very time intensive. korii DAO allows other DAOs and brands to focus on their mandate, while we are doing the heavy lifting for their creative project. By reducing the transaction costs for both DAOs and artists, korii DAO aims to accelerate the adoption of web3.
Solutions & Process
1. Consult
Offer consultation to creators on web3 industry trends to build their awareness of the space. We will use our creative resources to craft the best stories, utility and vision for each project.
2. Streamline their Process
We break our process down into 3 phases:
- Discovery | Understand and collaborate on the design story. Articulate the mission and value this art brings to the community.
- Design | Create branding materials and assets to bring the collection to life. Develop and finalize the look for the NFT collection.
- Execution | Launch website, generate, and mint NFTs. Engage the community with social strategy.
Our formula allows for a structure where our creators can easily engage in the w3b NFT space. By streamlining and validating the creatorsâ vision, we create a safe project space for development and production to be more efficient.
For the onboarding process and formula see korii DAO Onboarding Process
3. Form a space for community
Artists who work with us are automatically connected to the korii DAO network that includes other creators, brands, and developers. Each of our projects has its own community, which all have the ability to overlap with each other. We foster the growth of these communities and encourage individuals to connect and collaborate with each other. This helps to cultivate a stronger and richer network of creatives.
4. DAO for DAOs
korii DAO will also serve to provide community engagement consulting and branding services for other DAOs in the web3 ecosystem, such as other DAOs on the Harmony platform. We will be uniquely positioned to offer creative services to help enrich DAOs and their branding, relieving them of these tasks so they can focus on their individualized goals. This will also help to build our presence in the space and strengthen our relationships across the web3 ecosystem.
As mentioned above, korii DAO will support DAOs to create, establish and foster their individual DAO identities to thrive in the space.
Mandates
Educate to empower
Throughout the design and creation phases, we will be educating the creators to encourage them to be successful. The result of education is creative empowerment and confidence which ultimately leads to more production and engagement in the space.
Scale to sustain
We are building a lean process of onboarding creators efficiently and smoothly. This process is transparent, repeatable and therefore scalable which will help us to reach more creators and help korii DAO to be sustained well into the future.
Transparency to yield trust
In traditional creative agencies, information about creatorsâ projects are tucked under the umbrella of an agency name. With korii DAO we promote and bring forth the creator first by their branding on project materials. Our âOpen Windowâ policy allows for interested creators to listen in on our project discussions to get a preview on what itâs like to work with us.
Implementation/Activities
To implement these goals, korii DAO is planning hands-on activities, onboarding and community building, while providing training for creators in web3.
Client-facing korii DAO responsibilities and deliverables include:
- Story development/art direction
- Tokenomics design
- Creation of an online marketplace
- Market economy structuring (P2E games)
- Social media management, community development
Internal korii DAO activities include:
- NFT Research Paper | NFTs come in many forms and shapes. Some are static, some are dynamic, some are factionalized, some can be sold into a bonding curve, some have metadata on-chain some donât, the design space is endless. korii DAO will launch a research initiative to stay ahead of the curve and to provide our partners with cutting edge technology and mechanism design. Further, after cultivating and launching various NFT projects, we will have access to data around metrics and processes during the development process. We intend to analyze this information to reveal insights on effective NFT marketing and development mechanisms to further improve our process. This paper has the potential to impact and establish industry standards for the NFT trade.
- Project âOpen Windowâ Policy | Discussions with the community about current projects and activities through voice-enabled Discord channel. Active clients and partners would be able to contribute and speak while other members would have listening privileges to see how the sausage is made. These discussions will be available for all creator members, potential partners and others by invite, to show transparency and build trust across our ecosystem.
- Meet and Greets | Regular virtual and in-person meeting events will help to cultivate the community across korii DAO creators and interested partners. We intend to host events to give creators, brands and other interested partners a space to make introductions and develop their relationships. These events will allow members from all our projects to socialize with one another and share ideas on other projects, industry trends and more, all contributing to the korii community.
- Conference Participation | Staying updated on web3 trends and updates requires active engagement in related industry conferences. These conferences are absolutely critical for building meaningful connections and learning about trends and current issues. korii DAO would continue to expand its presence through table/booth representation at conferences and guest talks by governors. The following conferences planned for 2022 attract global degen audiences and we intend to represent korii DAO:
- SXSW - March 11-20, Austin, TX
- Crypto Week 2022 - April 6â9, Miami, FL
- Paris NFT DAY and Blockchain Week - April 12-14, Paris, France
- Coachella - April 15-17; 22-24, Indio, CA
- Consensus - June 9-12, Austin, TX
- Art Basel - June 16-19, Basel, Switzerland
- Blockchain Expo - September 20â21, Amsterdam, Netherlands
- Blockchain Economy Summit - October 1â2, Dubai, UAE
- Art Basel - December 1-3, Miami, FL
Deliverables & Budget
3-month Deliverables
- Publish NFT mechanism design research paper
- Grow social media presence and community engagement
- Launch 3 out of 5 NFT collections: We have 5 collections currently entering or entered into the korii DAO process. Based on this process timeline and signed contracts, we should have 3 launched collections within 3 months.
Metrics (3 months)
- 10 creators onboarded and signed
- 5000 Total volume of NFTs sold across all collections
- 250000 - Total amount earned from NFTs sold
- Set up creator korii DAO creator communication channels; growing the Discord to 500 members, the Telegram to 1,000 and Twitter to 2,000
In order to achieve our goals, korii DAO is asking for $216,531 for 3 months of operations, including initial one-time costs, to refine and develop our processes and scale for the future.
For a detailed budget overview see korii DAO Budget 2022
Revenue Model
Revenue for korii DAO will be collected from multiple income streams associated with NFT and web3 project launches. The following table outlines the sources of income we will generate.
| Item | Percentage | Description |
|---|---|---|
| NFT royalty sharing | 10-50% | Royalties will be split between creator(s) depending on the required responsibilities |
| Consultation fees | varies | Creators seeking consultation can book time with korii DAO |
These will be agreed upon via a signed document between the creators prior to entering the Design phase. The percentages will be enforced via immutable smart contracts associated with the minted NFTs. Generally, major one-time costs such as in-game token minting will be shared between korii DAO and the creator.
Current Traction & Project Pipeline
korii DAO is onboarding and collaborating with select creators who are interested in creating a big impact in the web3 community. It is important to us that the projects we undertake have a clear and meaningful real world impact.
Our current project pipeline as of Feb 28, 2022:
Ghostin NFT Collection | Hanul x korii
Have you ever met someone, hit it off, dreamt about them and then poof theyâre gone without a trace? This NFT collection of 10,000 pieces aims to address this social phenomenon and give holders a better alternative to cope.
What does a woman in medicine look like? She is intelligent, resourceful, compassionate and she can look like anything. Holders of any of these 10,000 pieces will get to contribute directly towards supporting women starting and succeed in their medical career.
Astrocat undergoes an epic quest through space to battle the elements and find a new home in this tokenized P2E game.
Fire, passion and mischief come to life through the spirit of Sandyâs degen dragons.
VIOLET SUMMER VR | Violet Summer x korii
An urban lifestyle metaverse founded by Melissa Henderson. The VR site will be token gated and expanded on the harmony blockchain.
ICONIC MISS CRYTO | Camille x korii
Coming soonâŚ
Current Partnerships
korii DAO is in an active or developing partnership with the following DAOs:
- H.E.R. DAO
- Minority Programmers DAO
- Plant Dudes DAO
- Builders DAO
- Creative DAO
- Liquidity DAO (Pending)
People Operations
The humans behind korii DAO possess skills and experience in the necessary areas that are required for launch: Brand and Marketing Strategy, Business Development, Tokenomics Design, Smart Contract Development and Security and Community Relations.
Additional resources as we scale would be business development resources, web designers, graphic designers, market researchers, digital market economists, accountants, administrative support, and legal counsel.
The Governors
Dani Spence | CO-FOUNDER | BRAND & MARKETING STRATEGY, DIGITAL PRODUCT DESIGNER
https://www.linkedin.com/in/daniellelaspence/
Co-founder of korii DAO and member of HER DAO and Plant Dudes DAO. Former Digital Product Designer @ AHIMA. Passionate about connecting brands and influencers to the web3 ecosystem.
Van-Emmanuel W. | CO-FOUNDER | OPERATION STRATEGY, TOKENOMICS, GRAPHIC DESIGN
https://www.linkedin.com/in/vwilhoite/
Co-founder of korii DAO and governor in Plant Dudes DAO. Tech professional with over 10 years of cyber security, cloud ops experience. Passionate about technology, social systems and digital arts. Van has produced commissioned works in photography and graphic design. Education background includes degrees in Psychology, Medical Physiology and Cyber Security. Chicago native, based in Berlin, Germany.
Mel | BRAND RELATIONS Melissa is a prolific lifestyle writer and digital media executive with past roots at The Huffington Post, The Onion, and Gizmodo, among other mainstream outlets. Her speciality is creative storytelling mixed with an international tech lifestyle approach. In 2016, she began her journey into independent journalism by publishing essays and raising awareness about the dangers of revenge porn and online bullying. By 2017, she discovered blockchain and fell down the crypto rabbit hole. Currently, she is creating content in futuristic formats through her brand Violet SummerÂŽď¸, where readers can experience her zine in VR and as NFTs at https://violetsummerzine.com. Melissa keeps her audience updated on the latest crypto trends, insights and with her weekly newsletter Crypto in The City. She is Head of Community, ApeWorX, a smart contract python-based developer framework. Her mission and priority are to document and bring together the spirit and personality of urban culture.
Phil Kothe | WEB3 ARCHITECT, TOKENOMICS MEISTER
https://www.linkedin.com/in/philippkothe/
Experienced blockchain architect, who worked with a bunch of different web3 technology stacks. Fell down the crypto rabbit hole in 2017, after understanding the power of magic internet money when discovering Steem/Steemit. BA. thesis on "Advantages of Blockchain/crypto for an E-Marketplace in the food industryâ. MIT Blockchain Executive alumni, focus on token economies for the platform business model. Creating flywheels 
Projects: SmartAid - a tokenized donation platform (private permissioned Ethereum, React Native). token engineering and design @MOBIX.AI (Fetch.Ai, Ocean Protocol, Polygon, Hyperledger Indy, iOS/Android), R-Archive (Arweave/React Native), Cofounder of Tokenization Working Group (EUTOK @ European Blockchain Association).
Stefan Balaban | DEVELOPMENT, SMART CONTRACT SECURITY
Computer Science graduate with over 4 years of professional experience working as a Software Engineer and Application Security Analyst. Developed web and mobile applications for enterprises working in the FinTech and Supply Chain space, performing application security review using a variety of programming languages and development frameworks including C#, Java, JavaScript. As a blockchain developer, working experience with Solidity, Reach and smart contract security review.
Kayla | OPERATIONS, COMMUNITY DEVELOPMENT
Operations lead at DAO LA, producer at Crypto Sapiens and creative director for Aquari. Kayla is currently leveraging her development experience and creative expertise to become a product manager. Kayla is passionate about connecting people with ideas, while creating value along the way.
Camille | CREATOR
Camille Dargan is the founder of Iconic Miss Crypto Clinic and a former business marketing executive from Google, Uber and Met, formerly known as Facebook Camille is a meditation teacher in-training, a certified crisis text-line counselor, and a health and wellness advocate and she lives in Northern California with her husband and their two daughters!
Sam Garcia | DEVELOPMENT, BRAND STRATEGY
https://www.linkedin.com/in/samanthagarc
Content creator on YouTube (@samyam) creating tutorials on game development in Unity. Former Software Engineer @ Google working on Augmented Reality (AR), Shaders, Machine Learning, and Unreal. Led the Virtual Reality (VR) and AR club GatorVR at the University of Florida for 3 years while completing Bachelors in Computer Science.
Miriam | CREATOR
Miami Based crypto artist specializing in NFT illustrations/animations, graphic design.
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