Name of DAO
BoredJobs DAO (think Bored Ape Yacht Club!)
Mandates
Support Talent: Prepare NFT characters for work, help them land good paying jobs
Find Customers: Reach organizations that want to license NFT IP, assist them in finding the perfect character for the right value
Add Value: Verify ownership of assets through Harmony NFT Passport, facilitate Talent and Customer in signing contracts and transferring payment
Overview:
Most NFT owners want to HODL their prized collections. But what if they could also earn passive income by putting their NFTâs to work? Right now brands, content creators, and game developers are looking to access popular NFT characters for their campaigns, productions, and game titles, but donât know where to look and canât justify spending $300k on a JPEG.
Our project creates a job board marketplace, matching NFT owners with organizations that want to license the IP.
By using Harmony NFT passport to verify ownership and the Harmony Bridge to migrate assets, we can provide a frictionless experience across many chains and many character collections.
With BoredJobs DAO, NFT Owners can:
- List their asset and prove ownership
- Set restrictions on what type of âwork for hireâ they are looking for
- Set their prices
- Accept/Decline offers
- Manage/sign licensing contracts
- Get paid quickly
With BoredJobs DAO, Organizations (business, production teams, game developers, etc) can:
- Access the job board and post their job listings
- Search available characters by a variety of filters
- Negotiate terms with NFT owners
- Manage/sign licensing contracts
- Manage payouts
Example scenarios:
- Imagine a game developer needs characters for his game and he wants to add a Bored Ape. He browses the job board, finds the PERFECT BAYC character to fit his scene, negotiates the licensing rate with the owner, signs the contract, sends payment, and POOFâtheyâve got their character!
- Envision a new cereal company wants a CryptoPunk to be the face of their new box. After accessing the job board and listing their pitch, the perfect CryptoPunk applies. Within minutes theyâve finalized the contract and the creative teams are starting work drawing up the box designs!
Initial NFT communities to focus on:
Bored Ape Yacht Club, Crypto Punks, WoW, Azuki, Gutter Cat Gang, and more.
Who are we?
The core team behind this project is Mousebelt Labs. For over 4 years weâve worked to grow the greater blockchain ecosystem through: education (ex. 100+ schools, funded 1st blockchain course at UCLA), accelerator investments (ex. 1st batch company, Stardust, recent Series A, see here), and partnerships (ex. 30+ top blockchain/finance companies joining our education alliance (Mastercard and Ripple's Xpring Join Industry Group to Promote Blockchain Education - CoinDesk).
For the last 18 months, weâve significantly increased our efforts in the crypto-focused media department (portfolio here). This has included: events (top web3 events, 300+ top crypto industry speakers, called ReImagine 2020. Harmony has sponsored our events), Hollywood grade documentaries (launched COINS, an 11 episode series, hosted by a James Bond villain, featuring 25+ top names in crypto. See portfolio link above), and most recently a web3 studio aimed at bringing BAYC/MAYC and other top NFT collections to life (ex. Paris Hilton x Jimmy Fallon see portfolio link above).
Current Progress
- Weâve laid the groundwork to bridge the gap between Hollywood and Crypto/NFTs
- Our team is well known in the NFT community through our work bringing Bored Ape Yacht Club characters to life
- Video examples:
- Paris Hilton x Jimmy Fallon fan animation
- BAYC x Crypto Punks
- The Ape TV Show - https://www.apetvshow.com
- Over 500 BAYC/MAYC Applied, over $100M in value
- Over 100+ BAYC/MAYC signed to cast, $30M of value
- See full cast on site above
- Over 65% of the ApeTvShow cast has expressed interest in job placement opportunities
- Video examples:
- Outreach to potential customers
- Finalizing a deal with a large hardware wallet manufacturer and a top 100 blockchain protocol
- Outreach to multiple NFT communities
- Created a popular videos featuring BoredApes, CryptoPunks, and Gutter Gang
- Creating documentary featuring Gutter Cat Gang and other communities, see portfolio link above
Next Steps
- Build a job board website to connect NFT talent and paying customers at scale
- Grow sales team to bring in more client partners that want to pay to license NFT talent
- Attract additional NFT talent from a variety of communities
Metrics
To start, we plan to initially focus on these top NFT collections: Bored Ape Yacht Club - 30k, Azuki - 10k, WoW - 32k, Crypto Punks - 10k, Gutter Cat - 40k = 122k Total NFTâs.
For weeks 1-12 pre-launch we plan to finish developing the product and on board initial NFTâs and licensing customers through a pre-launch portal. During the pre-launch phase we plan to on board at least 100 NFTâs from each collection (500 total), and at least 15 initial licensing customers.
6-8 months post launch we believe we can capture at least 2.5% (3,000) of our 5 target NFT communities. Additionally we believe we can onboard at least 100 total licensing customers over the first 6-8 months post launch.
12-18 months post launch we believe we can capture at least 7.5% (9,000) of our 5 target NFT communities. Additionally we believe we can onboard at least 500 total licensing customers over the first 12-18 months post launch. This should generate at least 9500 new and active Harmony wallets using Harmony NFT Passport.
As we onboard new users, we will continue to measure specific areas of growth and engagement. This include but are not limited to;
- NFT Talent pool
- Growth rate
- Retention rate
- Job placement rate
- Acquisition costs
- Licensing Customers
- Growth rate
- Retention rate
- Average ticket sale
- Numbers of campaign ran
- Acquisition costs
- Campaign Success
- Virality
- Conversion rate
- Harmony User Growth
- New wallets created
- Engagement rate of new Harmony users once in the ecosystem
Governors
- Orlando John - Top Hollywood manager
- Galen Danziger - Mousebelt CTO
- Patrick McLain - Mousebelt Creative Head
- Adam Leon - Mousebelt Head Of Partnerships
- Roshan Mirajkar - The Ape TV Show - Project Manager
- So Choi - Mousebelt Technical Project Manager
- Ashlie Meredith - Mousebelt University Program Director
- Travis Scalice - Mousebelt Operations Lead
- Lucas Medeiros - ReImagine Web3 Events - Project Manager
Governance
- Initial governance is performed by a council
- Proposals initially available for vote:
- NFT collections to feature on the platform
- Partnerships/productions to do via the platform
- Grants given out by the platform
- Governance will eventually migrate from the council to in-code DAO
3 month roadmap
4 weeks
- Dev
- Finalize designs for job matching site
- Finalize implementation plan
- Marketing
- Finalize branding
- Finalize initial marketing campaigns
- Partners
- Finalize list of initial partners (NFT collections, ecosystems, production (Cameo, etc), etc)
- Engage initial conversations
- Leverage existing relationships
8 weeks
- Dev
- Complete Backend of job site
- Begin QA on job site backend
- Begin Frontend implementation
- Integrate Harmony
- Marketing
- Pre-Sign up 5 initial launch customers
- Pre-Sign up 150 additional NFT characters
- Partners
- Pre-Sign up 3 strategic partners
12 weeks
- Dev
- Complete Front End of job site
- Complete Harmony Integration
- Complete all QA
- Launch Site
- Marketing
- Pre-Sign up 10 additional launch customers
- Pre-Sign up 350 additional NFT characters
- Partners
- Pre-Sign up 5 additional strategic partners
Long term roadmap:
- Development Goals
- Implement governance application to manage proposals
- Expand jobs platform based on directions from governance council
- Partnerships
- Integrate additional NFT projects
- Work with voice over talent providers
- Metrics
- Number of NFT talent
- Number of customers in our platform
- Number of customers who have made a purchase
- Number of media productions that have been made (TV show, movie, comics, etc)
- Number of Games that have been made using our platform
- Number of ad campaigns created on our platform
Use of funds
Funds Requested - $450,000
- Development of job board = +/- 40%
- Business Development / Partnership Staff = +/- 40%
- Ad spend = +/- 5%
- Legal agreements +/- 5%
- Development of DAO = +/- 2.5%
- Travel to conferences = 2.5%
- SaaS = +/- 2.5%
- Other = +/- 2.5%
Sustainability plan
We plan to create revenue from a variety of ways:
- NFT Talent
- Fees for helping them book jobs
- Services; priority listings, getting their NFT ready for commercials use (vectorizing their asset, making it walk, talk, etc)
- % share of recurring licensing deals
- Licensing Customers
- Fees for helping them book talent
- Services: creative assistance, animation time, voice over bookings, etc
- Performance fees based on campaign success metrics
- NFT Creators
- Strategic partnerships to list new NFT collections (adding value for their collection), resulting in fees or allocation of NFTâs
Revenue will help cover the cost of both business development and engineering staff, grants and dao initiatives to help NFT users license their IP.
How does this benefit Harmony?
- Horizon Bridge lets users move NFTs & assets from many chains onto Harmony
- Harmony launched an NFT passport, we believe BoredJobs DAO will help the community find more ways to monetize it
- Harmony could enable additional yield on NFTâs by allowing owners to put the IP to work
- Attract celebrity talent into the Harmony ecosystem and grow the brand through pop culture content, reaching the masses.
- Attract more of the greater NFT community
