Project Name
Crypto Judas
Application type
Partner Program grants
Background
Judas is a Portuguese startup ad agency that in only two years already works with some of the biggest brands in Portugal, in telecom, finance, insurance, FMCG and retail sectors.
Recently we’ve launch a web3 department, Crypto Judas., committed to help web3 projects with a professional approach to their branding, design and communication skills.
We have over 20 years of experience in marketing and branding, including known brands like Cristiano Ronaldo and some campaigns in iconic places like Time Square.
We have turned to the web3 space now, as we want to be part of the future. Besides helping web2 companies making the transition - we have an NFT project with FNAC already - we want to help web3 brands in establishing a strong communication and identity.
We feel that there are great projects in the space but most of them seem to lack on a coherent communication and branding strategy. We want to help the community understand the importance of building a brand and leverage our experience to teach them how.
Proposal overview
We believe that there is still a need for traditional web2 services to cater to the web3 communities.
Having a solid naming, branding and strong message is key for good communication and cohesion among all the stakeholders: from communities, to contributors to users of the platforms.
We have been following harmony for a while now and we believe we share similar values and purpose: to help communities grow in a sustainable and well organized way, always putting people and talent first.
In this proposal we aim to collaborate with the Harmony ecosystems and help them mainly on the initial stage of development, ideation and creating a strong identity for their brands and their message. We believe that with our web2 experience, combined with some of our web3 native collaborators, we can provide value to the harmony ecosystem and help the community flourish. Our initial proposal would be to give out 50 hours of consultancy on creative strategy, branding and marketing to projects on the Harmony ecosystem. Besides that we would like to host a monthly AMA where any member from the community could ask us anything on marketing, branding and creative strategy.
Team
We are Joao, Pedro, Vasco, Jorge and Marta.
Joao: after 8 years as Strategic Director at Partners, one of the biggest marketing agencies in Portugal, João decided to onboard on a new adventure during the pandemic and become a Judas. He has over 20 years of experience in the marketing/advertising field.
Vasco: he was the Creative Director at partners. After 17 years at the agency he decided to swap a comfortable life and a high salary to become a Judas.
Pedro: after experiences with big marketing agencies not only in Portugal but internationally, Pedro left a role as Creative Director to become a Judas.
Jorge: One of the web3 native elements. Jorge runs his own company - MZN - and provides consultancy in all web3 matters related.
Marta: Marta joined as advisor but it didn´t take much until she also became a Judas. She is the other web3 native person. Passionate about creativity and being out of the box, she helps Judas adjust to the web3 space.
Proposal ask
10k USD/ONE a month for 4 months - total of 40USD/ONE. This would be a pilot trial and if it goes well we are happy to keep it going.
In exchange for this fee we propose to offer to the Harmony Ecosystem:
- 50 hours of consulting in creative strategy, branding strategy, design and advertising.
- One monthly 2 hour AMA where any member of the community can ask questions that will be answered on the call.
Justification
- Fixed cost for 5 months - salaries, office, supplies. - 25k
- Freelancers and content creators - 12.5k
- Licenses, content, copyrights - 2.5k
What we’ve built
We have worked with a number of known brands, from Apple´s Tv to Ronaldo´s underwear.
Here are some of our projects
to have the Harmony community participate to ask questions and provide feedbacks.