Name of Project / DAO / Company
Finstreet : India’s First Crypto Education Platform launching the Educational Awareness Campaign for Harmony in the Indian Market
Application type
Partnership
Proposal overview
We would love to create an Educational Awareness Campaign where we will educate the large Indian Community in a more detailed way about the Decentralized Protocols, Scaling Cross-Chain Applications, Interoperability and everything happening here and how Harmony is solving the problems at a large scale. The campaign will present how Harmony has brought up the Bridge & Layer 2 Features into the crypto ecosystem. We will showcase the tutorials on how to use the platform & complete detailed information about Proof-of-Work, Proof-of-Stake Chains, Economics Security and every use cases. This campaign will also engage the new coming developers from the top engineering colleges/universities as well as from the corporate groups in India which will also create a big buzz around the Indian Community as well as all Hindi-speaking nations.
The campaign will :
-Educate people about Harmony and its use cases with tutorials on the platform.
-Create better and relevant reach in India, South-Asia and all other Hindi-speaking nations.
-Create Brand awareness among the Indian crypto community.
-Detailed introduction of the project.
-Regular coverage on any new product/update launch with the partnership of Harmony.
-Help in creating strong brand recall value among the blockchain and crypto community.
-Regular updates about Harmony to the Indian community.
Proposer Background
Finstreet is India’s First Crypto Education Institute. This platform acts as an easily accessible medium for people to learn about the importance of cryptocurrencies and the different asset classes associated with them.
Our website: https://finstreet.in/
Channels for distribution:
YouTube 71,300+ subscribers | https://www.youtube.com/c/Finstreet/videos
DailyHunt Josh 8,30,200+ followers
MX Takatak 1,29,500+ followers
Rizzle 1,51,300+ followers
Trell 3.4 Million+ followers
Chingari 16,000+ followers
More than 4.5M+ people in the crypto and blockchain interested community.
Key Facts:
-4.5M+ followers altogether
-20 million-plus monthly views on all platforms
-6.8 million impressions per month on YouTube
-Verified profiles on all the short video platforms
-100% organic traffic
-80% month on month growth
-We are the Biggest Crypto niche influencer providing educational content in Hindi and English
-Targeting niche Indian audience
Project Implementation Plan
Finstreet is offering the following to kick start its campaign for Harmony:
-3 Product Tutorial Videos showing the growing Protocol Ecosystem through Harmony, with explaining all the Cross-Chain Assets (each tutorial video published each month, i.e., 1*3 = 3 months)
-1 Product Review Video showing all the merits of Harmony over other Derivative Trading Platforms (review video published in 2nd month)
-5 Dedicated news updates (Biweekly basis)
-Banners for 3 months in all the videos with best use cases (approx in 300+ videos on Finstreet channel)
-5 short tutorial videos each posted on all 5 short video platforms (5*5 = 25 videos) to create a proper understanding & awareness around Harmony (8 or 9 videos published each month).
-2 webinar series held in technical clubs of top Engineering/Management Colleges with Harmony branding to attract developers onto Harmony (1 webinar held each month & More than 150+ new coming developers joining the live interactive sessions).
-Interview with the people behind Harmony.
Budget : We are looking for a total grant of $22,500.
We have divided the payment structure into 2 tranches.
Tranche 1: We are requesting payment of $11,250 upfront payment before Milestone 1.
Milestone 1: In this, we will include
- 1st & 2nd tutorial video
- 1 review video
- 1 webinar
- 3 short videos on all 5 platforms (15 videos in total)
- 3 Dedicated news updates (Biweekly basis)
- Banners for 1 and half months in all the videos with best use cases
Tranche 2: Rest $11,250 payment before Milestone 2.
Milestone 2: In this, we will include
- 3rd tutorial videos
- 1 webinar
- 2 short video on all 5 platforms (10 videos in total)
- Banners for 1 and half months in all the videos with best use cases
- 2 Dedicated news updates (Biweekly basis)
- Interview with the people behind Harmony
The track of all the content will regularly be updated for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.
Total team members: 23 to 25 members.
Team
Nishant Chawla (COO) - https://www.linkedin.com/in/chawlanishant1997/
Sahil Thakur (Head of Business Development)
Vinayak Kalra (CTO) - [vinayakkalra (Vinayak Kalra)
Rajasree Chaudhuri (Partnerships Manager)
Proposal ask
$22,500
Justification
Funding Request
Funds from the grant will be used in the following activities-
A) HR cost which includes the following people:
-Video Anchors
-Graphic designers
-Campaign Manager (Content architecture, quarterly reports, ticket resolution)
-Video editors
-Content writers
-Social media managers
-Digital marketers
B) Setup cost
-Studio setup (Camera, Lighting, mic, green screen setup, etc.)
-Infrastructure cost.
-Miscellaneous expenses
Metrics for success
We are looking to create a long-term asset for Harmony through our campaigns.
-The content created can be used as helping videos to get through for the users who want to use Harmony.
-Key KPIs to be achieved with the campaign: 20 million+ views on content related to Harmony and reaching more than 35 million+ impressions of the entire campaign.
-We are also looking to get a huge number of users for Harmony.
External links
Results of our recent collaborations:
-We were able to garner more than 58 million+ impressions for Zilliqa in just 3 months.
-We were able to garner more than 22 million+ impressions for Algorand.
-We are the Official Education Partner of Firo Project, Polygon, Jupiter and many such projects.
-We were also the Official Community Supporter to Chainlink’s recent India Blockchain Week.
Here are the links:
Along with this, we have partnered with Balancer, The Graph, Secret Network, Celo, OMG, Nervos, AAVE, Zcash, Huobi Global, FTX, PoolTogether & more such projects.
