Name of Project
GALLERY DAO
Application Type
DAO Formation, Bootstrap Grant
Proposal overview
Introduction
The Mynt is a lab for NFTs, founded by artists, digital curators, and designers. We create large-scale immersive NFT experiences and intimate events focusing on education, art, and tech. Over the last five months, we’ve curated NFT projects and generated sales through partnerships with artists, in addition to IRL web 3.0 onboarding in the U.S., Mexico, Sweden, and Germany. Over 100,000 people have engaged with The Mynt during this time, and we’ve also partnered on projects with the Highline Nine and on activations at Frieze LA and ETH Denver. We are a diverse group of web 3 ninjas who believe in sovereignty and craftsmanship. At this stage of our growth, we are looking for a token partner to help us engage with our community in various ways - including live minting and XR experiences. The ability to collaborate with Harmony and its ecosystem will also allow us to create new types of patronage and ownership, starting with The Mynt Gallery.
The Mynt Gallery began in November 2021. This deck does a good job of outlining what we’ve accomplished and what we hope to do in 2022. Located in the Chelsea Arts District of New York City, this space has proved the perfect portal to share the creative force that has been released in web 3 with NFTs. Now that we have the opportunity to stay at this gallery for longer, we want to create a DAO. By doing so, we will be able to blueprint even more opportunities for both galleries and creators to receive funding and be involved in the web 3 space. Pairing innovative technology with NFTs will allow the Gallery DAO to develop prototypes and possibilities for display alongside tech innovators and artists. We also plan to do live minting in the gallery, allowing visitors to have a 1-on-1 experience with the concept of 1-of-1s. These experiences bridge the gap between the digi/physi by leveraging the physical space to pull the visitor in and have them become a part of the digital creative process.
While the IRL location of The Mynt gallery will mainly reside in New York City, we plan to incorporate the MetaVerse and Augmented Reality into the experience, making it accessible to people anywhere in the world. Our commitment to an international narrative means that we will also partner with NFT galleries around the world, creating cross-border storytelling across different exhibitions - interlinking and expanding on the communal experience vital to web 3.0.
We believe Gallery Dao supports three core areas of NFT funding: Curation, Community, and Markets. Our international roadmap also aligns with Harmony’s large commitment to cross-border finance in 2022.
To start, we are requesting the DAO Bootstrap Grant.
Amount: 75k USD
1. Mandates
Gallery DAO - Bridging traditional art to the digital contemporary
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CURATE - Pair bold artistic voices with innovative display
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CAPTURE - Educational gallery nights
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IMMERSE - Metaverse, Augmented Reality, NFT Dining, Cross-border activations
2. Deliverables
First Month - March 2022
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Adding new display sources into the Gallery
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Curating one live mint with an Artist via Harmony
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Hire a gallerist to assist the Mynt in Operations // Events
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Host four gallery nights on Thursdays for community
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Grow socials organically, including (Telegram, Twitter, Discord) to 300+ through Twitter Spaces, Discord Stages, and value adds through a mix of educational and entertaining content.
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Develop and vote on final curation for Spring 2022
Second Month - April 2022
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NFT Dining Experience to coincide with Frieze Art Fair
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Launch Augmented Reality Experience
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Curating one live mint with an artist via Harmony
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Cross-border Activation in conjunction with ETH Amsterdam (April 22-24, 2022) and Berlin Art Week (April 29 - May 1,20 22)
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Host 4 gallery nights on Thursdays for community
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Grow socials organically including, (Telegram, Twitter, Discord) to 600+
Third Month - May
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Curating one live mint with an artist via Harmony
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Premiere: Freedom in collaboration with Highline Nine + Two International Galleries
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Host 4 gallery nights on Thursdays for community
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Prepare for June NFT NYC and ETH NY programming
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Grow socials organically including, (Telegram, Twitter, Discord) to 1,000+
Where We Are:
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Space Confirmed
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AR Experience In Development
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Art Curation Started
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Ready to Launch Community Curatorial Collaboration
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Exploring Chefs for the Dining Experience (Frieze is located in The Shed, a few blocks walking from our Gallery)
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In discussions with tech manufacturers and developing future prototypes
You will see the total amount for three months slightly above $75,000. That’s because we believe through existing relationships at The Mynt, we can raise the additional funds to pay for things such as upfront costs associated with the NFT dining experience. For the first month, we are requesting: $25,000.
3. Metrics
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Educate and/or Onboard 1,000+ people to the blockchain and Harmony through experiences around the gallery.
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AR experience activated at ETH AMS (Amsterdam), which includes a portal to The Mynt Gallery in NYC
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Organically grow new socials for the Gallery DAO to 1,000+ users
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Get three pieces of respected press for the NFT Dining Experience surrounding Frieze
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Receive additional gallery support and patronage from at least one additional source
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Onboard a minimum of 2 new artists into the web 3.0 ecosystem
4. Governors
1. Sean Bradford - ORIGINSTØRY- SB is an award-winning actor, recording artist, DJ, and creative director. In addition to more than ten years as an entertainment professional, SB is helping build the new web 3 creator economy and is a co-founder of NFT lab, The Mynt. He has co-created and produced NFT events at the Bitcoin conference, NFT NYC. In addition to creating immersive reality experiences, SB is working on a series of NFT projects and music under the name ORIGINSTØRY.
2. Ryan Roybal - Ryan Roybal is a strategic designer focused on implementing solutions with a positive impact that can bring people together to build creative consciousness. With design roles at global brands such as Audi, Roybal is poised to innovate in the NFT + Web 3 space, rebuilding the conduit from the attention economy into the new creators’ economy. Ryan is a co-founder of The Mynt and askpet.ai, which crafts MetaVerse environments.
3. Molly O’brien - Molly is a creative entrepreneur with an emphasis on photography and production. She holds a B.F.A. in photography from NYU and has worked on productions for Vogue, Apple, and Nike. Molly is a co-founder of The Mynt, currently onboarding artists into the space and producing events for Rarible, Tezos, and Frieze Art Fair.
4. Lyndsey Hankins- Lyndsey is a graduate of Columbia Business schools EMBA program and has 15 years of international real estate experience - overseeing development, operational financials, and asset management for residential, commercial, office, hospitality, retail, and co-living projects. Lyndsey has experience in both start-ups and large-scale organizations. Most notably, she spent five years at The Related Companies. During her time there, she led the direction of organizational strategy at Hudson Yards, setting the foundation for operations, and also served as Director of FP&A, overseeing $8B in cash flows. Lyndsey has a passion for Operations, Asset Management, Corporate Finance, and Management Strategy.
5. Victoria Shamshoyan - NYC-based production powerhouse with more than a decade of experience developing and executing major campaigns for Gemini, Universal McCann, and MTV. Victoria is a co-founder at The Mynt.
Prospective Governors (In Conversation): Will Mercer, Adam Shulman, Kelly LeValley Hunt
Additional team members at The Mynt: Gonzalo Gelso, Wes A’Harrah
EXAMPLE of Key DAO ROLES
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Location Partner
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Patron
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Digital/Physical NFT Artist
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Community Leader
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Gallery Curator
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Gallery Producer
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Gallery Education
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Metaverse Developer
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Web 3 Professional
5. Gnosis Safe Multisig Wallet - We will set this up once we receive approval.
6: Next Election - will be held on Wednesday, May 18, 2022. This will allow enough time for a smooth transition between incoming and outgoing governorship.
Gallery DAO will help to create a new model for the creator economy, diving into concepts such as proof-of patronage and allowing for cross-border collaboration in completely new ways.
We expect the DAO community to play an active role in curation decisions surrounding live minting, as well as activations conducted throughout the yea. Revenue will be generated through NFT sales, activations, and future product ideas that will naturally evolve from this intersection of art & tech. A commitment to artist sovereignty will also help to mold the new creator economy.
Together we can help redefine the contemporary art experience, providing public access while creating a gallery model built on hybrid (digi/physi) interactions with patrons and visitors that can be adopted to develop self-sustaining art spaces that grow community. We are also excited to see how we can collaborate with region-specific Harmony DAO’s, such as Africa DAO, to showcase artistic talents on an international stage.
Bootstrap funding will support 3 months of gallery funding, including educational programming, live minting, operational costs, tech, and display solutions, special events, and governor compensation. We want to create a long-lasting space and set up rewards to peers for exceptional performance as we mold this new version of the art gallery. We plan to keep this gallery at minimum until June 31st but hope that with the formation of gallery DAO, this can exist in this space until at least 2023. Who knows, maybe together we’ll establish the first permanent digi/physi NFT Gallery in New York City.
Looking forward to your feedback and happy to respond to questions!
External Links
The Mynt - Twitter - Instagram - Discord
Cheers,
Sean & Gallery DAO
to have the Harmony community participate to ask questions and provide feedbacks.
Good luck with the grant Gallery DAO team!
Your proposal is under review 
Please ensure that your proposal meets the criteria necessary to be considered for a Harmony DAO bootstrap grant.
