Impact Play - A guild for social impact

Introduction

Impact Play is a socially oriented play-to-earn guild running on Harmony.
Play-to-earn crypto gaming guilds are organizations composed of investors, gamers, and managers that act as facilitating intermediaries by purchasing in-game items like land and in-game assets in the form of NFTs, then lending them out for hundreds and thousands of players to play, earning yields by using those gaming assets in the respective virtual worlds. It is a proven business model.

We intend to adapt this model so that Impact Play becomes the largest gaming guild for social impact within the Harmony ecosystem, reinforcing Harmony’s image as a socially conscious chain.

The players will come from precarious social backgrounds. We will start by working in Africa, more specifically in Nairobi, Kenya but will expand to other countries and continents as we get more community support (unfortunately, precarity exists in every country). Players are KYCed by our team, local actors such as the Red Cross and traditional community leaders (for example village elders, school teachers, etc.) to ensure that the right audience is targeted. Players will not only play-to-earn and support themselves and their community in the process, but after 3 to 9 months, the best players, those most active in our community, those most in love with web3, will be offered the possibility to attend basic coding courses, starting from scratch. We will work with the numerous coding schools that are supporting at-risk-youth. Examples of programs could include: https://africakidscode.com/ and https://shehacksafrica.org/.

The best players (for example after completing the coding course) could also be invited to attend international conferences such as EthCC or Eth Denver. Other youth will be provided with other opportunities and bounties, which will be determined by the community.

In other words, gaming becomes a hook into the web three space. Contrary to other guilds that seek to maximize profit, Impact Guild has a double bottom-line. The project needs to be sustainable while offering real careers to disenfranchised youth who would otherwise perhaps not become coders.

Advantages for the games
This project also has clear advantages for the games as it gives exposure to Africa, exposure to a young population, many potential players, and, as importantly, a chance to create social impact.

Basic roadmap

  • April-May: field visits to ensure the games are tailored to local environments, tech design.
  • June-July: tech development.
  • August: pilot test. Does the model work? How can we improve it?
  • September: presentation in EthSafari!
  • October: initiation of the growth phase.

Avatar acquisition
Impact Guild is self-acquiring the necessary avatars to test the model. Future assets will be made available in different ways:

  • The majority of the assets will be acquired from new and upcoming Harmony games, maximizing the team’s understanding of the Harmony protocol. We are in discussions with protocols that are still in early stages, and there is a strong interest in ensuring that their games have social impact. This increases the possibility of acquiring avatars at minting prices, or at discount prices.
  • In order to scale, organizations and individuals are welcome to contribute to Impact Play. They will be able to either donate, rent or sell their hero’s characters at a reasonable rate. In the case of a donation, and after six months of their contribution, funders will be able to recover their avatars if they are not satisfied with how these are being used.

Governance
Impact Play will follow a model similar to that of other successful projects on Harmony, such as DefiKingdoms and Mars Colony. At the first stage, Impact Play will be run by the core team. As things evolve and once the concept is proven, the community will be able to participate and make decisions at the operational level. For example: what countries should the guild expand to? What training schools should we partner with? What games should we work with?

Impact Play, as it develops, may be tokenised (tbd). However, the current objective (and the objective of this grant) is to prove the model and its economic sustainability.

Revenue model
The income generated by the players will be shared between the players (50%), the players’s community (5%), Impact Play’s online community (10%) and Impact Play (35%). Impact Play will develop plug-ins into the different games, as done by other guilds. Note that avatars/heros (assets) will stay in the hands of the guild, as they are the backbone of the business model.

Impact Play’s income (the 35% of the income generated by the players) will cover technical developments, staff salaries (including staff in the communities), buying new assets, travel to off-the-beaten path communities, dev training and hardware for the communities when necessary. While the Impact Play’s revenue is slightly higher than that of other guilds, this is justified by the field work that the team needs to carry out, as well as developer training for the youth. These costs are not supported by traditional development models.

Potential partners
We are currently in early discussions with high value games of the Harmony ecosystem, as well as community members who hold multiple high-value heroes and avatars. We are also talking to other guilds interested in expanding into the African market, who have expressed an interest in serving as mentors.

Why this concept?
The playing guild industry is a growing self-sustainable industry, and thus a safe space from which to create social impact, without having to depend on other funders. There are many successful guilds. We would be build upon the following models, but adapt them in a way that they have social impact:

  • Yield Guild Games (YGG) has, as of 11 February, a USD333 million market cap. At the end of 2021, YGG had 10,000 Axie Infinity Scholars across 10 countries. YGG has raised a total of $28.4M in funding over 5 rounds as of Jan 2022.
  • Merit Circle is governed by a DAO, the prominent holding organization of all the subDAOs. The most prominent partnership is with Axie Infinity, and there are plans to work with Illuvium, Hash Rush, and Star Atlas. The project launched in November 2021, but it has been in development since July 2021. It has over 94K followers on Twitter. Merit Circle currently has over 2,700 scholars; they keep 30% of the profit from everything the gamers earn using the in-game assets they lend out, while the gamers can keep the 70%.
  • Good Games Guild is a fairly new crypto gaming guild. It recently has over 300 scholars and around 117k followers on Twitter as of 27 feb. Good Games Labs acts as their investment arm and game incubator. Good Games Guild has a DAO for management and governance, and they earn 20% of all the revenue generated from the guild. Good Games Guild has closed its Seed fundraising round in Oct 2021 collecting $1.7 million

However, the number of guilds that truly are focused on social return is not that high. Remember, it’s about providing youth with a future!

Just as other guilds, we would isolate each game in its ecosystem. For example, Axie Infinity has a subDAO within Merit Circle that allows it to hold only Axie assets. This would be for security reasons as if in the case of a hackin one of the games, the assets of other games wouldn’t be affected.

Ask
We would like to request Harmony for USD 50.000 to prove Impact Play’s model, keeping in mind that we have already acquired the avatars. This grant will be used to prove the concept, namely, that playing guilds may create long term social impact in disenfranchised communities.

The funds will be used to develop the platform, set-up the necessary marketing tools and travel and develop relationships in Kenya. We agree to follow Harmony’ proposed steps:

  • $10K after launching a feature-complete product on our testnet
  • $10K after forming a multisig
  • $10K after launching on our mainnet with audit
  • $10K after 1K daily active users (with launch video, full PR promotion)
  • $10K after 10k daily active users (with a detailed roadmap, governance process)

The team
The team is made-up of a combination of experts in gaming, creative directors, finance managers and international development experts, all familiar with Harmony.

Ed holds a Ph.D. and Master of International Affairs. He is the Founder of Impact Plus. He is an international development expert with +10 years of experience in Africa working on projects financed by USAID, USIP, etc. and has worked in the Sahel for numerous years. He is an active member of the Harmony protocol, and has collaborated with other organizations in the past, such as the Ethereum Foundation and Polygon, reviewing the African crypto landscape, mentoring local start-ups and supporting them in grant applications. He is a football fan and particularly enjoys hiking in the Pyrenees (as well as building Märklin train models).

FP is the founder of Peersyst Technology. Ferran and his team have volunteered to develop the project’s proof of concept at cost.

RM is a Kenyan-born community manager and communications expert working out of Nairobi with over 5-years experience implementing community-led meet-ups, hackathons, etc. She holds a Bachelor of Business. She will serve as a community manager.

AF is a finance expert with ten years of experience in Africa budgeting, variance analysis, reporting, accounting system implementation and capacity building. Her role will be to ensure that all funds are properly spent and accounted for. She has an international background gained in international development, having worked most of her career in Africa. She has extensive international donors’ experience in financial management and regulations: Global Fund, USAID, DoD, DFID, KfW, Dutch government. She currently holds the position of Finance Director with The Geoanalytics Center. Aline enjoys salsa dancing and is an advanced scuba diver. Aline will ensure that the finances are properly managed and the funds accounted for.

MM is an international development expert and a Creative Director with ample expertise in tech for good- She holds an art degree from the Escola Massana from Barcelona and is currently working on several tech for good projects for the World Bank, Mercy Corps, etc. She is also an NFT artist, supporting the access of African artists to the NFT market. MM will develop the DAO’s image, and ensure that all activities are rigorously designed, planned and implemented. She also has expertise organizing

The project also counts with Flu as a close advisor…

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Really like this concept by a very well organised team ,

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Impact Play is going to change the lives of so many people through fusing Play2earn/ GameFi with web3 education element to the poorest segments of the African population. Much hope for the team that is experienced in doing international development projects

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This is a fantastic initiative, MAD would love to get involved and help with the growth of this! :blue_heart:

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From Peersyst we are happy to contribute on Impact Play guild by providing early tech support to develop a PoC at cost price!

We are also happy to help mentor and participate in person in Africa to get the product up and running.

Good luck with the proposal :blue_heart:

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Thanks for the call @Jacob and @JonPaull. I look forward to our call next week to pan out details on the collaboration. So many options. Excited about the youth discovering the metaverse, and your support on the training programs.

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We will start preparing the new project tabs which will allow us to prepare a stratification partnership to allow dao , foundations help creators , hackers to do live minting to initiate further workshops , education to help self sustainability . We are excited to make a difference :rocket::raised_hands:t2:

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I love this idea. I am curious what the first game will be on the platform.

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GameFi and Play-to-earn are clear trends that make crypto adoption very easy while aligning incentives for all stakeholders.
I guess the key point to success is to combine fun and challenge for the players, so they focus on enjoying the game and this attracts more players and impact outcomes come as a plus to the fun.

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After our experience in ethRio, and after meeting social organizations likes Play4Earn and AfroGames, it is more than clear that projects like Impact Play are not only necessary, but they have a great potential to disrupt the way social investment works. Great Project!

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This is a great way to increase adoption and provide sustainability. The game skin seems to be the proper way to provide education in DeFi. We witness the potential in Brazil (AfroGames, i.e.). The possibility to offer a game experience in tune with the culture and regional storytelling is amazing.

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Very interesting concept. Happy to help on reaching vulnerable communities (or other challenges you might have) :slight_smile:

We could collaborate, as you guys will be working with youth in vulnerable neighbourhoods, may it be in Rio, Nairobi or Barcelona!

Love it! Excited to see this take off! :rocket:

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A no-brainer, really. This is a fantastic concept that has my full support!

Looking forward to seeing this come to life and I’m here to help.

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Great idea! I’ve been working for a while with people in Cuba that are involved in gaming as a unique opportunity to increase their financial security. I however think that what’s most important when approaching any sort of impact play project is to make sure that there is a significant degree of education on the risks as well as the rewards of crypto gaming. Exciting!!

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Thank you for such a great proposal. This is a very impressive initiative with a fantastic team behind it.

Approved for $50K Launch grant. Congratulations! Looking forward to seeing this built out with the first milestone for a Testnet Launch built on Harmony :tada:

“Testnet Launch” means launching a feature-complete product on Harmony Testnet. We define feature complete to include a user interface, connection to a wallet (Metamask, Harmony ONE Chrome Extension, etc.) on Testnet, and can be tested end-to-end by at least 100 users.

Funds will be released upon completing these milestones

$10K after launching a feature-complete product on our testnet
$10K after forming a multisig
$10K after launching on our mainnet with audit
$10K after 1K daily active users (with launch video, full PR promotion)
$10K after 10k daily active users (with a detailed roadmap, governance process)

Meanwhile, to prepare receiving funds, email your identification documents to kyc@harmony.one and create a Gnosis Safe MultiSig wallet at https://multisig.harmony.one and using instructions below
:arrow_right: Setup Gnosis Safe with MetaMask & 1Wallet

Check out the Funding FAQ for further info at Harmony Funding FAQ. Join the Harmony Grants Telegram channel to share your story and to gain partnerships there by growing your own ecosystem.

Please join the Harmony Grants Telegram channel and Harmony’s Discord server.

We’d love :blue_heart: to see weekly updates on this thread here, to keep the community posted on this proposal’s progress!

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Stoked to see this project approved. Cheers to the Impact Play team!

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Strong team! Also very in-line with Harmony’s ethos.

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Awesome idea and team, this should synergize smoothly with Harmony Africa, also Nifty Row NFT Marketplace will also like to collaborate, would like to discuss with the team lead.

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