Name of Project / DAO / Company
VinoDex
Application type
Product Launch
Proposal overview
VinoDex is wine NFT marketplace that upgrades fine wine to the web3
Wine is a 400 bln+ USD market and has more than 2 bln consumers around the globe.
But the market and wine producers are old-fashioned and ripe for disruption
We see NFT as a changing instrument in wine market. Our goal is to merge NFT and high-end real world objects into a new and unique asset class. By creating new product features we are bringing wine lovers and wine professionals to Harmony ecosystem.
We want to give the possibility to the inhabitants and believers of the Metaverse to open the world of fine vines. When you speak about forming a metaverse with its own financial, social and digital art paradigm there definitely should be the best items from the real world. And we want to bring customization and personalization which is a huge trend in premium segment to the wine world.
Also while we were thinking about the underlying technology, we understood that it is capable of removing the friction in the “real-world” wine trading which is a huge but old-fashioned business.
How we plan to supercharge wine with NFT?
- Customization. Wine customization has never been possible before. Wine stays the only premium product you can’t customize if you aren’t uber-rich - no anniversary congratulation for your mom and dad, no BTC = 100K virtual pixel-art with your favourite Champagne to pop when the moment comes, or a personal New Year congratulation written by the hand of your most cherished client’s favourite winemaker with a golden plated label. Everything can get a personal touch - purses, cars, watches - except wine - before NFT. You just login, pick the wine and the right customization and artwork and send the NFT to the right wallet - and voila you can claim the wine from the producer which stores it as a custodian up to the moment the NFT is claimed. The buyer gets one of a kind bottle of a rare wine.
- Investment and trading. Wine is a first class asset to invest in - a portfolio in fine wine returns an average of 11% for the last 20 years - much better, than S&P500. Also if you can get your hands on a rare bottle you can get 5-10-20x in a much less time! But investment in wine is a tricky business - high entry barriers, closed offline events, etc. Now you just purchase the NFTs to assembly your virtual cellar and you can resell the NFT at any time. The buyer is sure, that you are selling the authentic wine, no counterfeit and it is securely stored in a right condition in the producers cave. Wine investments accessible for everyone. Invest in wine easily like in crypto, shares or commodities!
- B2B trading. Fine-dining restaurants are dying to make their wine-lists stand-out. Imagine that Michelin-starred restaurants in Shanghai or New-York have an easy way to purchase and to prove that those 100 bottles of unique Champagne from that plot with 120 years old vines labelled with the restaurants logo can be found only here in the whole world!
- Loot boxes. Imagine 1000 bottles of a fine wine with different artworks - 900 of regular ones, 90 of rare ones with a classier wine with a 5x nominal price, 9 of super rare with a 10x price and a bottle of a legendary wine with a unique price. You purchase a case (6 bottles) and discover after the purchase which bottles are you going to receive.
Timeline
Landing page Nov’21
Finalizing agreements with winemakers Nov’21
Marketing campaign Nov-Dec’21
Marketplace Dev Dec’21
Launch «first sale» 24th Dec’21
Virtual cellar Dev Jun ’22
Legal framework for B2B services Sep’22
Project plan
We plan to launch the project by the end of the year according to the timeline indicated above.
We will release our first NFT token which will be conjugated with physical delivery of customized fine champagne (Bruno Paillard).
Bruno Paillard is one of the most respected Champagne domains. The founder (Bruno Paillard) was a head of the CIVC (Champagne regional body which regulates mandatory rules and conditions for wine production in the region). Currently Bruno Paillard Champagne is listed in more than 400+ Michelin starred restaurants and is making rare and exceptional wines for Champagne connoisseurs across the Globe
What we lack is community support and funding for the launch
Marketing Goal: Launch Go-to-market strategy and sell 500 NFTs on VinoDex
Acquisition funnels
- Google Ads
- Telegram
- Organic channels
Nov 2021 - Brand Design and Marketing Product Development
Dec 2021 - Users Acquisition
User acquisition
-
Through promo of digital artist (theirs success stories) who’s works will be used as complimentary to wine NFTs
-
Promo campaigns of limited wine collections through digital marketing channels
Marketing Budget: 50 000$
Team
Vova Antonov - our wine guru, the one who is close to the most respected French wine chateaux and has WSET Diploma
https://www.linkedin.com/in/volodymyr-antonov-dipwset-328b9729/
Fred Pollack - deep expertise in fintech and travel tech
https://www.linkedin.com/in/fred-pollack-46652b20
Iri Zhdan - the one responsible for art and legal framework
https://www.linkedin.com/in/irina-zhdan-031527184/
Proposal ask
Marketplace and minting frontend for the wine producers, development - 40K
Marketing - 50K
Financing purchase of limited edition collection for the pilot - 20K
Justification
Marketplace and minting frontend for the wine producers - 40K
A high quality and user-friendly marketplace is crucial for the onboarding of crypto-illiterate wine producers and wine traders, so we will reduce the friction of NFTs minting/purchasing process as much as possible (detailed description of the functionality available upon request)
Financing purchase of limited edition collection for the pilot - 20K
To bring the winemaker to the platform and to convince them to start selling customised wine the first batch of wine for the pilot limited edition collection we have to purchase the wine upfront (at the lowest possible wholesale price)
Marketing - 50K
To bring to the market this novel concept of an NFT linked to a real life object with such a rich history and massive collector base out if the crypto world and to explain the concept of wine investments to crypto-natives we will have to build up a community and maintain a strong online presence (detailed description of the marketing plan available upon request)
Metrics for success
First launch with a limited edition of 500 NFTs at a 0,1-0,2 ETH starting price each - Christmas ’21
Sell out 2 limited edition collections of NFTs Jan-Feb ’22
Onboard 5 more wine producers by Mar ’22
100k NFTs sold on the platform before NY’23
Become a preferred listing place for wine producers