Name of DAO
UWU Guild
Application Type
DAO Formation
Proposal Overview
UWU Guild is a play-to-earn (P2E) gaming guild (DAO with a gaming focus) with the mission to onboard the next generation of women into crypto and allow women to make a living through gaming. Our guild will leverage the scholarship revenue share model, in which players (referred to as “scholars”) receive access to costly NFTs through a lending model with zero risk upfront. Blockchain-based games use NFTs as in-game assets to earn in-game currencies and rewards. These tokens can be exchanged for other cryptocurrencies, like Ethereum (ETH) or Bitcoin (BTC) or cashed out into local FIAT currencies. The revenues earned in-game by the scholars are then distributed between the scholars themselves, their mentors (“scholar managers”), and the overall guild.
Problem to be Solved
We believe in financial freedom and economic independence, which is difficult for those who do not have access to capital or educational opportunities. Through P2E gaming, women will be able to generate revenue based on their skill level and time.
Through P2E gaming, users are incentivized to step their toe into crypto, and for many, it is their first experience creating a crypto wallet. The wallet is just the first touchpoint, as gamers learn to use exchanges to swap their in-game currencies to their local fiat, or perhaps stake their earnings in liquidity protocols. Guilds naturally emerged from web2 gaming to organize as players befriended one another and tackled challenges, such as quests or raids, together. Through the guild model an association of people for mutual aid or the pursuit of a common goal, and creates a sense of camaraderie and feelings of belonging.
In addition to finding community in games and providing the fundamentals for entering Web3.0, revenue from playing the games through the scholarship models can and does make a real difference in the lives of the scholars - in developing countries often providing a higher income than traditional jobs or providing a way to earn from home if childcare or cultural conditions prevent them from going to a workplace.
All that is needed to start is a mobile phone. Approximately 1.7 billion adults globally are unbanked- meaning they did not have a bank account nor access to a similar financial institution. Through P2E gaming, we first strive to provide income but additionally have the ambition to work with our scholars to introduce women to saving, borrowing, and lending through DeFi, creating the foundation for lasting financial freedom. For the unbanked, these DeFi protocols act as replacements for traditional financial institutions and are accessible through decentralized Apps (dApps) on mobile devices.
Humans are inherently social creatures and are stronger in numbers. Our mission is to create an inclusive space where women can find a community. Due to the Covid19 pandemic, the past few years have been difficult for many – not just from a financial perspective, but also due to the overwhelming feelings of isolation and disconnect from society. Web3 gaming is an exciting space for women to feel a part of something bigger as a guild, and craft their virtual identity to express their true selves.
Further, we acknowledge that the gaming industry has not been a welcoming space to women, and has often been plagued by toxic behavior. The adjacent industries of traditional Finance, Technology, and Gaming have long been dominated and shaped by men. We see this as an important opportunity to not only build an on-ramp to introduce women into Crypto and DeFi through gaming but also as a critical inflection point for women to shape the culture of Web3 and find their voice.
Objectives: ‘Our 3 mandates’
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Change the Lives of the Guild’s scholars by introducing them to Web3.0 through play to earn gaming allowing them to earn an income and start saving and investing through DeFi.
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Community & Partnership: Enable women to enter the P2p gaming space by having a community. This includes promoting women in gaming with a collective voice through the UWU Guild and working closely with Web3.0 games and development houses to ensure that games are launched that women enjoy playing.
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Increase the Guild’s Treasury of Assets and token price (once launched). UWU Guild is not just a social impact DAO - It is a solid investment case. We are building financial sustainability into our Guild from day one by building on the example of successful guilds such as Yield Guild Games. We intend our token to be tradable and liquid on external markets, acting like a gaming ETF.
UWU Benefits
- Scholars will be able to earn revenue with no upfront cost through a revenue-share model.
- Connect with a network of like-minded individuals, and socialize through community-organized events such as gaming live streams, discord AMAs, and virtual networking.
- Earn UWU guild token upon Token launch based on their contributions and participation.
Plan and Implementation
- Grants, Investment and Fundraising - getting the liquidity we need to get the UWU Guild up and running.
- Tailored Market research in a selection of the most popular P2E games and a basket of assets including playable characters and land. Research into legal registration and jurisdictions. Identification of partnerships in the gaming space, other Guilds, and women’s focused DAOs such as Blu3.
- Allocate funds towards the purchase of in-game NFTs.
- MVP Front End Design and identify partner for backend KYC infrastructure for scholars.
- Development of a whitepaper, marketing materials and internal Guild soft governance processes (pre-token governance)
- On-going development of MVP Front End for scholars.
- Onboarding of the first class of UWU Guild Scholars.
- Distribute NFTs to scholars to begin generating revenue.
- Re-invest funds from the revenue share into additional gaming assets to grow and diversify our portfolio.
- Implementation of a Staking and Governance token.
- Full DAO implementation
Investment Strategy
UWU will focus on games with a sustainable virtual economy and will purchase in-game asset NFTs and governance tokens for these games rather than invest in equity. We are focused on investing in the actual game economies, not the game studio companies.
Marketing
We plan to unboard into the DAO a governor who is an experienced social media manager to handle Twitter, Telegram and Discord announcements as well as other social media marketing outreach.
To find scholars we will advertise in the Telegram and Discord chats of the respective P2E games we are involved with. There is currently a very high demand for scholarships because of the lucrative earning potential, and many interested parties already post their resumes asking for scholarships. We will direct them to apply on our site. Once a few scholars have been onboarded, our experience in P2E gaming indicates that word-of-mouth will direct many more to apply.
Proposal Ask
UWU Guild is asking for $100,000 for one year of NFT asset investment, onboarding, development, legal and token engineering. Our mission is to launch our guild with 50 scholars. We plan to launch our guild with assets from Pegaxy, Axie Infinity, KaraStar and Crabada and later diversify our portfolio to include assets from other blockchain-based games to ensure everyone within the guild finds a game they enjoy. Once the DAO governance structure has been set up, token holders will be able to vote on asset allocation and new games they want to see the guild participate in.
Metrics for Success
In accordance with our mandates, the guild will measure success based upon growth in several categories:
- Revenue generation and NFT portfolio growth rate.
- Rate of women scholars onboarded successfully into Web3 and P2E gaming.
- Discord and Telegram social media following growth rate.
- Partnerships and advocacy with gaming studios and female empowerment DAOs.
Milestones
The following milestones are targeted in the first year of launch:
Q1
- Creation of NFT in-game-asset portfolio
- Launch on Twitter and Discord
- Front End development of guild website and scholarship application platform with KYC
- Building strategic partnerships with games, guilds and women’s DAOs
- Build community and onboard team members and additional DAO members/ Governors
- Legal and compliance
Q2
- 500 on Discord
- Onboard 50 scholars
- 500 followers on Twitter
- UWU Guild Whitepaper Launch
Q3
- Token launch on Harmony / Presale
- Launch beta staking platform
- Expansion to additional games
Q4
- Release governance platform and enable DAO participation of token holders.
Human Resources
The core team will handle asset management and scholar onboarding initially, with the goal of onboarding more managers as the portfolio grows. Additionally we will need to hire a social media manager, Web3 developers and legal counsel.
Partners
BLU3 DAO shares our goal to get more women into Web3 with the goal of achieving financial freedom. Their encouragement and support were instrumental in our decision to pursue this project. If our proposal is accepted we look forward to future collaboration and partnership.
Core Team
Christine Graff - Founder, P2E Asset Manager, Software Developer
Christine has been working as a software developer in Web2 for 4 years, and is in the process of self-education to transition to Web3. She has been participating in the crypto space since 2017 as an investor and Dapp user including more recent experience with P2E gaming asset management.
https://www.linkedin.com/in/christine-g-53255a18a/
Charlotte Lynne Melkun- Co-founder The Way of the DAO
Charlotte has a passion for creating decentralized, customized economies which help communities reach their full potential. She is a founding partner of Symfios: The Way of the DAO- a decentralization and DAO consultancy and implementation house. Charlotte fell in love with blockchain after hearing a panel for blockchain for women’s savings groups (VSLAs) in Africa and joined hiveonline a danish startup focused on promoting affordable community finance infrastructure. She has published research on blockchain for good with the UN, Red Cross and Mercy Corps and is a contributor to the Economist Intelligence Unit in the areas of migration policy, public-private partnership, and rural development. She is passionate about bringing more women into tech and the financial sector through Web3.0.
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