Capture Dao
(name TBD - we can vote on best name & branding)
Capture Dao will benefit the blockchain ecosystem by engaging, connecting and inspiring more womxn to create in the web3 space. Capture DAO is based on being present, capturing and highlighting stories of womxn working in web3. Our goal is to onboard 1 million womxn into this space by sharing real, personal 1:1 experiences womxn are having today - ultimately inspiring others to share, connect and collaborate. Footage will be similar to MTV (in the 90s) and VICE News.
Our plan is tiered into two parts: in person and virtual
Part 1 | IN PERSON
Our team will travel to select crypto conferences throughout the year (below).
Womxn Stories: We will be onsite engaging with entrepreneurs, developers, artists, and others, documenting new companies taking part in the convention.
Success Stories: We will be attending the most exclusive VIP web3 events capturing stories of people in the community who are already successful.
Events: (general list - 5 will be selectively picked based on voting)
- NFT LA (March 28-30)
- NFT Miami (April 1-3) - Kitty Grier is a confirmed speaker
- BTC Miami (April 7-10)
- Blockchain Paris (April 13-14)
- NFT LA (May 2-5)
- NFT Dubai (May 3-6)
- Blockchain North America (May 11/12) Santa Clara
- Permission List (May 17-19) Palm Beach
- VeeCon (May 19-22)
- Web3 Summer (June 7-8) Austin
- Consensus (June 9 -12) Austin
- NFT NYC (June 20-23) - Kitty Grier is a confirmed speaker
- Metaverse Miami (August 2-3)
- NFT LDN (Nov 6-7)
- Art basel (Dec 1-3)
Travel Team:
- Camera #1 ($100)
- Camera #2 ($100)
- Producer ($75)
- Editor ($75)
- Interviewer ($75)
- Interviewer ($75)
Part 2 | VIRTUAL
The main group sharing these stories online will be NFT Girl Gang - an ecosystem connecting womxn (and friends!) in web3. Open to ALL partnerships – we plan to incorporate ALL web3 womxn groups who are interested in accelerating their mission’s through collaboration on the NFT Girl Gang website and the Capture DAO Harmony portal.
Media Sharing:
- Social Media Sharing: sharing 7 stories a week
- Website - share new projects - weekly blog
- Youtube - (3 Posts a week)
- Instagram - (5 Posts, 2 reels, 7 general stories, 14 womxn stories)
- Discord - everyday engagement, project sharing
- Podcast - Highlighting successful people and projects in web3 – ”Meta Made me do it” / “How the NFT did we get here?”
Virtual Team:
- Web Developer
- Video Editor
- Content Writers (3x)
- Content Creator (2x)
- Social Media Manager
Where we are today
Today, Capture DAO is an idea ready to execute with funding support.
The Capture DAO team is composed of Founder Kitty Grier, COO Hannah Verschelden and CMO Bee Davies.
Well-known in the crypto space, NFT Girl Gang founder, Kitty Grier (itskittah), Hannah Verschelden (hanimalcookies) and Bee Davies (Bee.Davies) have established strong personal/professional brands by participating in over 4 panels at the largest crypto conferences, all over the country.
We have direct access to the top videographers, content writers, press outlets, private events, and all access media passes to the largest crypto conferences.
Harmony Focus: WE FREAKING LOVE HARMONY. We’d like to build a portal on Harmony, connecting womxn led projects. We need the ability to pay a developer, this is a gap for us, and something we will overcome as a first priority with funding and being more involved in the Harmony community. We plan on dedicating a portion of our stories to the Harmony development track. Here we will share stories of womxn building on Harmony. By creating a portal using harmony tech, our community will learn how to build on and tap into the Harmony ecosystem, like we are.
Current Following: NFT Girl Gang has over 1000+ social following and 150 active discord members. Collectively with our team and supporters, we have over a 50k reach of followers. We also have our site live, with over 1000 unique monthly visitors. We also have a mailing list with 300+ people with a 81% open rate on each email.
Milestones: We plan to acquire 300k more this year. Our first milestone will be hitting 111k followers, by the end of summer.
Funding Asks:
Round 1 (FY22): $150,000
- $15,000 per conference (1x a month goal)
- Team member flights and housing
- Time spent at conference interviewing
- Post conference editing
- Social media management and advertising
- Goal: 30 interviews and stories per conference.
- $10,000 conference scholarship
- We want to make sure we can sponsor those wanting to be interviewed at the conference for interviews.
- We will be giving away 10 $1,000 scholarships per conference for womxn in web3.
- $25,000 for virtual story support
- Paying content writers to share their stories
- Video package for virtual content creators (we will be sending creator packages including: camera, mics, lights and pairing them with video editor)
- Social media management and support
- Advertising to share stories
Round 2 (FY23): $300,000 (same metrics but doubling support team and tech coverage)
- $15,000 per conference (1x a month goal)
- Team member flights and housing
- Time spent at conference interviewing
- Post conference editing
- Social media management and advertising
- Goal: 30 interviews and stories per conference.
- $10,000 conference scholarship
- We want to make sure we can sponsor those wanting to be interviewed at the conference for interviews.
- We will be giving away 10 $1,000 scholarships per conference for womxn in web3.
- $25,000 for virtual story support
- Paying content writers to share their stories
- Video package for virtual content creators (we will be sending creator packages including: camera, mics, lights and pairing them with video editor)
- Social media management and support
- Advertising to share stories
- $50,000 for Capture Dao web portal
- We will be building out a web portal to share and organize all of the stories
Metrics for success
Round 1(FY22):
- 300k followers
- 365 unique stories per year
Round 2(FY23);
- 700k followers
- 730 unique stories per year
External links
https://twitter.com/nftgirlgang
Revenue
Sustained revenue plan
- Sponsored articles by large scale companies (ex: Metamask)
- Affiliate marketing (matched with articles and videos)
- Advertising on site / socials
- Monetizing youtube & tiktok channel
- Percentage of sales of projects launched using NFTGG (ex: 2% of NFT project sales)
- Training members to consult in the crypto space (Capture DAO taking a percentage)
- Member only paid sessions with expert leaders (ex: how to share your story with expert TBD)
- Ticketed member meetups - either using fiat or launching a Capture DAO NFT