Name of Event/Project
Harmony London International event
The idea to have a Harmony event in London has been discussed for a while with members of the
in- progress forming UKDAO even before the DAO was proposed.
This is a pre-proposal and up for discussion. The full event will form after a discussion in this page and the UKDAO’s Telegram: Contact @harmonyUKDAO.
On my own initiative I did a bit of research to see how feasible an event like this is and how big it can be. I arranged a meeting to view a venue in London (see below), Contacted a local (Nottingham) non-crypto creative collective and presented the idea to the Greek community on London.
The Idea
The idea is to do an event in London that is international and invite as many people as possible from the crypto and non-crypto spaces.
To take over an area or a large building or even a street.
Duration of 5-7 days
Initially it was discussed to have an event in May 2022 However it is most likely to happen during
Summer 2022.
One of the purposes of this event (see metrics of success below) is to either use this event to onboard people and form the UKDAO or if the UK DAO is formed to use this event as DAO launch.
Solana Just announced their Solana Miami event Solana Miami | Solana: Build crypto apps that scale taking over a hole street block for 5 days this April. They will also be using their inhouse made Solana Pay to offer high street retailers and market traders the opportunity to trade with crypto.
We were earlier discussing a similar concept in the UK Telegram and we can be better in London.
Event Format / Location / Pre-events
To take over a building or a collective or an area with multiple buildings and run the Harmony UK international event.
I have identified and had a meeting and viewed a space in London.
I am thinking very big here that will include sponsors and span over a 5-7 days event with a massive DJ/ NFT party at the end.
The space that I found is in the city centre next to a metro stop. A super cool area with loads of cafes, shops, restaurants and hotels.
The venue is an old metalworks factory and has been converted to an events and creative space.
Next door there is also a Gallery, arts collective and exhibition space.
The Venue has many rooms and is very versatile. The team there supply all lighting, sound system, have a licence for late nights and serving drinks. They also have an in-house kitchen and can supply catering.
During the meeting, I mentioned NFTs and offering workshops. They were very keen on the idea.
The idea is to make this an engaging and educational event that will onboard hundreds of artists, Crypto enthusiasts, retail business, also construction and property development people.
The other aspect is to engage with London’s businesses and investors as well as coders and programmers not necessary from the WEB3 space.
Also give some engaging talks to business and financial companies, property developers, investors and crypto exchanges people.
I say let’s forget for a second the Web3 crowds. Who ever comes is fine but let’s think bigger and see what we can achieve and who we can onboard from the wider communities.
This (https://bit.ly/3M3Plki ) is an artist I used to drink beers in Nottingham in 2007. There are thousands like him but lacking of web3 knowledge and many are very keen to learn about NFTs. I know a few less famous and can find many more to invite them at the event.
Also, let’s use Harmony Pay in a simple format and offer all transitions to happen via a simple system using a mobile phone, tablet etc. E.g purchase of NFT or pay for a T-Shirt and more. The app will require some work thought but can discuss further regarding the development.
Also have happening events NFT auctions business engagements and themed booths.
I suggest 2-4 months of planning the event and engaging with the community, building the hype and start inviting participants, collaborators, artists and businesses. Do marketing, and seek partners.
Also, a venue will need to be booked in advance and negotiate a good price.
I suggest booking this event somewhere between June and beginning of August with some prior pre-event events.
Some pretty images of the London venue
It might be a good idea to have a 1-3 pre-event events to test the waters and also form a relationship among members of the UK DAO and use it as an opportunity to learn and promote the London event.
London Greek Community.
This community has over 64K followers on FB and has very active participation and engagement.
I presented the idea to them and asked if they would be interested to participate. A few already onboarded the Telegram channel.
The main consensus and ask was if we can deliver an online workshop/ event where we can introduce Harmony and give a full tutorial on how to set up wallets, mint NFTs and sell them. Generally, have a chat so they can know us and explain what NFTs are and demystify crypto.
MIMM Collective - Nottingham
I have contacted the MIMM collective in Nottingham. They are a creative collective and very active group of professional artist and creatives. They also run a restaurant in Nottingham city centre. They have an events space that can potentially be used - see below.
I know the founder and we have collaborated many times doing underground music session at a warehouse I used to run a creative hub for 10 years.
They expressed an interest for a workshop and leaning about NFTs and Web3.
Other Pre-Events
We can run other smaller workshops e.g. at Nottingham University or any other UK universities or galleries, prior to the international event. TBD
Recommendation
This event to happen regardless the formation of the UK DAO. The event will either help form or expand a formed UKDAO.
This to be Harmony International event the first of its kind and to be used as a launchpad for more.
Budget
After some research it is recommend in the region of £100K (GBP £)
It my sound a lot however it is an average low budget. I had a meeting with an events company and they asked me what is our ballpark budget. I tested them and said £35K and they never responded back.
This does not mean we have to blow all the budget. Infect my suggestion is to be very entrepreneurial from as simple as selling some T-shirts to asking publicly available funding to match ours. Also seek for matched corporate sponsorships or sponsorships from other successful Harmony projects.
I recommend to use the Mitlisig wallet set for the UKDAO however add 5 cosignatories out of total 9 and one to be a Harmony One core team member.
UK DAO Wallet address: 0x322A8e46eDFC65f32680E59555Ec66C825c69Eb2
Suggestion: Let’s aim for and after finishing this event to have £100K replenished in the treasury for the UK DAO. Let’s make the event pay for its self and Harmony’s initial investment recovered or event better increased.
There is no specific breakdown of the budget however it will be used for:
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Venue hire
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Marketing and promotion. Merchandise creation.
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Salaries and general labour
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Matched Funding proposals
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NFT airdrops
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1-10 $ONE air drops to kickstart each participant wallet in tutorials ad workshops
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Some Hotel and transport for the core event team.
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DJ hire (I have a very cool one in mind already send a request no reply yet)
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Some basic tools and equipment hire or purchase TBD
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Meetings and organisation.
Metrics of success:
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Forming of the UK DAO or expanding the UK DAO if already formed.
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Deliver an example how to do events and act as an experiment to learn and do more international Harmony Events.
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Min 1000 followers on each channel Discord Telegram and Twitter for the UK DAO.
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Official formation of the Discord channel for the UK DAO.
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Via Entrepreneurial activates get some or all the budget back for use in the UK DAO Treasury.
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Support of UK based Apps such as MAD NFTs, Harmony Pay and more to be added on their way
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Invitation and in person participation of International Apps and DAOs such as Tranquil, DaVinci, DFK, FIRA, ArchiDAO and much more.
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One corporate sponsor
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Find Matched funding.
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Generate abundance of content for at least 4moths promotions, Video photos, music, commemorative NFTs, blog and social media content, Medium content, magazine and interviews content
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Live event coverage streaming with on the fly edited coverage and interviews, adverts of sponsors
In Conclusion
An international London based event over 5-7 days with 1-3 pre-events will bring Harmony not only in the UK but help boost adoption internationally.
The event’s purpose it to increase awareness and adoption to Harmony ecosystem and trigger excitement to and onboarding from the creative as well as business and codding communities.
Also offer a fun yet professional avenue for onboarding, acting as a catalyst for more similar events
Communities in UK have shown interest on NFTs and Web3/ Crypto. This event will be the perfect opportunity for Harmony to bring a cohesive professional message to the non-crypto people
Let’s build that spaceship 
to have the Harmony community participate to ask questions and provide feedbacks.
